Insights

19 Jul

Boost your digital knowledge with “Google Digital Garage”

Google now offers free tutorials on everything you need to know about online marketing. ..

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21 Jun

Facebook Advertising vs. Google AdWords

Google and Facebook together are currently taking 20+ percent of the world's advertising budget across all media. Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two advertising platforms.  ..

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31 May

The Keys to Effectively Using Analytics

Analysing your website traffic and user behaviour is a must. The data collected helps you to improve and optimise your website and marketing efforts to get more customers and to increase your conversion rates and sales. ..

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31 May

Social Media Advertising Update

Online advertising like Google AdWords and now also Social media advertising has become a must for marketers purely because of the size of the audiences on social networks. ..

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30 May

eCommerce - Self Hosted v Hosted Solution

Setting up an online store begins with a simple but important decision: Will you use a hosted or self-hosted eCommerce platform? There is no such thing as a right or wrong answer. The decision is depending on your business needs and your budget. ..

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22 May

Valuable Plugins / Apps for your Adobe Business Catalyst Website

Apps or plugin are custom features that you we install as an add on to your business catalyst website. Find a list of selected helpful plugins below. ..

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08 May

Drive Revenue and Growth using Offers, Coupons, Discounts and Deals

Offering discounts is a powerful weapon to increase your online sales if used correctly. On the other hand they can do significant damage to your brand our worse your business can become unprofitable. It’s important to consider your overall brand strategy before you begin offering discounts. ..

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26 Apr

Digital Marketing Tips for Small Business

Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO, Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising. ..

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21 Apr

Increase conversion rates with landing page optimisation

There's no question that landing pages and the lead-capture forms that come with them are two of the most important elements of lead generation.  ..

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11 Apr

eCommerce: Increase conversion rates by turning Visitors into Customers.

First impressions counts. User friendly and conversion optimised home page, campaign landing page and product page layouts are the key to increase conversion rates. The way a product is showcased can either drive the user to continue to checkout or to click away from your online store. Here are a couple of tips to help increase conversions. ..

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