Google and Facebook together are currently taking 20+ percent of the world's advertising budget across all media. Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two advertising platforms.
Analysing your website traffic and user behaviour is a must. The data collected helps you to improve and optimise your website and marketing efforts to
get more customers and to increase your conversion rates and sales. ..
Setting up an online store begins with a simple but important decision: Will you use a hosted or self-hosted eCommerce platform? There is no such thing as a right or wrong answer. The decision is depending on your business needs and your budget. ..
Offering discounts is a powerful weapon to increase your online sales if used correctly. On the other hand they can do significant damage to your brand
our worse your business can become unprofitable. It’s important to consider your overall brand strategy before you begin offering discounts. ..
Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO,
Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising. ..
First impressions counts. User friendly and conversion optimised home page, campaign landing page and product page layouts are the key to increase conversion
rates. The way a product is showcased can either drive the user to continue to checkout or to click away from your online store. Here are a couple
of tips to help increase conversions. ..