Insights

13 Sep

Google Ranking Factors

Search engine optimization is a very important strategy to deliver the best results and returns. Best practice SEO improves the organic ranking of your website and helps to appear on top of the search engine result pages. ..

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04 Aug

Reasons Users Abandon Their Carts and What to Do About it

Shopping cart abandonment is a very common phenomenon, where customers add items to their online carts but then leave the site without making a purchase. The abandoned carts are potential revenue the retailer would have ideally obtained, but have lost. ..

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19 Jul

Boost your digital knowledge with “Google Digital Garage”

Google now offers free tutorials on everything you need to know about online marketing. ..

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21 Jun

Facebook Advertising vs. Google AdWords

Google and Facebook together are currently taking 20+ percent of the world's advertising budget across all media. Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two advertising platforms.  ..

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31 May

The Keys to Effectively Using Analytics

Analysing your website traffic and user behaviour is a must. The data collected helps you to improve and optimise your website and marketing efforts to get more customers and to increase your conversion rates and sales. ..

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31 May

Social Media Advertising Update

Online advertising like Google AdWords and now also Social media advertising has become a must for marketers purely because of the size of the audiences on social networks. ..

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30 May

eCommerce - Self Hosted v Hosted Solution

Setting up an online store begins with a simple but important decision: Will you use a hosted or self-hosted eCommerce platform? There is no such thing as a right or wrong answer. The decision is depending on your business needs and your budget. ..

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22 May

Valuable Plugins / Apps for your Adobe Business Catalyst Website

Apps or plugin are custom features that you we install as an add on to your business catalyst website. Find a list of selected helpful plugins below. ..

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08 May

Drive Revenue and Growth using Offers, Coupons, Discounts and Deals

Offering discounts is a powerful weapon to increase your online sales if used correctly. On the other hand they can do significant damage to your brand our worse your business can become unprofitable. It’s important to consider your overall brand strategy before you begin offering discounts. ..

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26 Apr

Digital Marketing Tips for Small Business

Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO, Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising. ..

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21 Apr

Increase conversion rates with landing page optimisation

There's no question that landing pages and the lead-capture forms that come with them are two of the most important elements of lead generation.  ..

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11 Apr

eCommerce: Increase conversion rates by turning Visitors into Customers.

First impressions counts. User friendly and conversion optimised home page, campaign landing page and product page layouts are the key to increase conversion rates. The way a product is showcased can either drive the user to continue to checkout or to click away from your online store. Here are a couple of tips to help increase conversions. ..

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11 Apr

Free online tools to assist small business owners

Small business owners are often time poor and need all the help they can get. Thankfully these days there are a lot of free online tools designed to help streamline day to day tasks. Below is a list of some of our favourites. ..

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15 Mar

Social Media Feed Application for Adobe Business Catalyst

Finally a simple way to aggregate all of your brands' social media posts into a single beautiful social media feed on your website.  ..

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10 Mar

How to increase your email campaign open rates by using killer subject lines.

According to a recent study by VentureBeat, email has the highest ROI of any marketing channel available. Standing out with your campaigns is more important than ever as 38% of consumers claim to receive more than 40 marketing emails per week. The subject line is your brands first impression. It’s crucial to get it right. To help you succeed we listed a couple of tips in this blog post. ..

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03 Mar

Trends in online video consumption.

It’s no secret that videos are the most consumed content online. Especially live streaming will change the way we will watch broadcasts in the future. To give you a bit of an overview we thought it might be worth while to point out a couple of key figures and trends in this article. ..

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23 Feb

Important Google Ranking Factors in 2017

Google is constantly improving their search algorithm and results pages. So what is new in 2017? Google have already confirmed a mobile-first index and prioritisation on local searches. ..

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22 Feb

Top digital marketing trends for 2017

Digital marketing is defined by rapid social media changes, accelerated prominence of video content and constant technology upgrades. As we kick off 2017, it’s a chance to regroup and to develop new strategies to propel brands forward in the upcoming twelve months.  ..

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16 Feb

5 reasons why content marketing is important to your business

Did you know that content marketing and storytelling are more than advertising? It is all about showing your customers who you are.  ..

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10 Feb

Ways to stand out in GOOGLE

Google uses about 200 ranking factors in their algorithm. Domain name, domain age, keyword use, tag (h1, h2, h3 ,..) , content length, uniqueness of content, SSL certificate, number of pages, multimedia, social authority, site speed, use of google analytics and webmaster tools, to name but a view …  ..

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