Google and Facebook together are currently taking 20+ percent of the world's advertising budget across all media. Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two advertising platforms.
Analysing your website traffic and user behaviour is a must. The data collected helps you to improve and optimise your website and marketing efforts to
get more customers and to increase your conversion rates and sales. ..
Setting up an online store begins with a simple but important decision: Will you use a hosted or self-hosted eCommerce platform? There is no such thing as a right or wrong answer. The decision is depending on your business needs and your budget. ..
Offering discounts is a powerful weapon to increase your online sales if used correctly. On the other hand they can do significant damage to your brand
our worse your business can become unprofitable. It’s important to consider your overall brand strategy before you begin offering discounts. ..
Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO,
Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising. ..
First impressions counts. User friendly and conversion optimised home page, campaign landing page and product page layouts are the key to increase conversion
rates. The way a product is showcased can either drive the user to continue to checkout or to click away from your online store. Here are a couple
of tips to help increase conversions. ..
Small business owners are often time poor and need all the help they can get. Thankfully these days there are a lot of free online tools designed to help streamline day to day tasks. Below is a list of some of our favourites. ..
According to a recent study by VentureBeat, email has the highest ROI of any marketing channel available. Standing out with your campaigns is more important than ever as 38% of consumers claim to receive more than 40 marketing emails per week. The subject line is your brands first impression. It’s crucial to get it right. To help you succeed we listed a couple of tips in this blog post. ..
It’s no secret that videos are the most consumed content online. Especially live streaming will change the way we will watch broadcasts in the future. To give you a bit of an overview we thought it might be worth while to point out a couple of key figures and trends in this article. ..
Digital marketing is defined by rapid social media changes, accelerated prominence of video content and constant technology upgrades.
As we kick off 2017, it’s a chance to regroup and to develop new strategies to propel brands forward in the upcoming twelve months.
Google uses about 200 ranking factors in their algorithm. Domain name, domain age, keyword use, tag (h1, h2, h3 ,..) , content length, uniqueness of content, SSL certificate, number of pages, multimedia, social authority, site speed, use of google analytics and webmaster tools, to name but a view … ..