Remarketing is the practice of utilising tools to track customers that visit your website, by subsequently “following” them around the internet and
presenting your ads and follow up emails. With the aim of directing them back to your site for further interest and possible conversion.
Unfortunately a common online marketing mistake we see with a lot of businesses is that Social Media, SEO or PPC exist in a vacuum. They focus on a single
channel, instead of creating campaigns that can capitalise on a multi channel approach. ..
The GDPR is a new set of rules designed to give EU citizens more control over their personal data. It aims to simplify the regulatory environment for business
so both citizens and businesses in the European Union can fully benefit from the digital economy. ..
Important Update from Adobe - 11th April 2018:More than two weeks have passed since the End of Life Announcement for Business Catalyst. During this time we have listened to your feedback on a variety of channels in addition to speaking directly with our partners. Two pain points we’ve heard consistently are the timelines for closing down Business Catalyst along with the ability to upgrade trial sites to paid. Recognizing that these are challenges that many partners face, we have decided to modify our plans in order to ease your transition out of the Business Catalyst platform, as follows:..
Branding is just as important for small businesses as it is for big names. Indeed, many large corporates try to look smaller than they are, seeking personal
appeal or attractive to consumers that support independent brands. ..
New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. ..
Volker Janssen (Co-Founder: Young Art Journalism News Feed + Awards - Left) and Erik Rathmayr (Director at Flux Creative / Publisher: ART NEWS PORTAL - Right) were invited
by Dr Gabriel Moreno-Esparza (Senior Lecturer in Journalism at Northumbria University Newcastle, UK) to join Anne-Marie Lacey (Managing Director Filament
PR) and Hugh Macknight (Policy and Communications Business Partner, Newcastle City Council) via Skype in a panel discussion covering "Digital Technology
and Public Communication". ..
SSL may sound familiar to many people but they might not necessarily know what it does exactly. Many large and popular websites already have SSL, even
though you may not know it. Look at the navigation bar in your browser, whenever you notice a padlock, this means any data you transmit to the website
will be secure. ..
Remarketing lets you show ads to people who've visited your website or used your mobile app. Once a visitor leaves your website (without buying anything)
they will see these ads while browsing the web, watching YouTube videos or reading news sites. ..
Advertising on Facebook is one of the most efficient ways to connect with your target audience online. Did you know that 96% of social media marketers
consider Facebook the most effective social media advertising platform? ..
Search engine optimization is a very important strategy to deliver the best results and returns. Best practice SEO improves the organic ranking of your
website and helps to appear on top of the search engine result pages. ..
Shopping cart abandonment is a very common phenomenon, where customers add items to their online carts but then leave the site without making a purchase.
The abandoned carts are potential revenue the retailer would have ideally obtained, but have lost. ..
Google and Facebook together are currently taking 20+ percent of the world's advertising budget across all media. Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two advertising platforms.
Analysing your website traffic and user behaviour is a must. The data collected helps you to improve and optimise your website and marketing efforts to
get more customers and to increase your conversion rates and sales. ..
Setting up an online store begins with a simple but important decision: Will you use a hosted or self-hosted eCommerce platform? There is no such thing as a right or wrong answer. The decision is depending on your business needs and your budget. ..