Remarketing is the practice of utilising tools to track customers that visit your website, by subsequently “following” them around the internet and
presenting your ads and follow up emails. With the aim of directing them back to your site for further interest and possible conversion.
Shopping cart abandonment is a very common phenomenon, where customers add items to their online carts but then leave the site without making a purchase.
The abandoned carts are potential revenue the retailer would have ideally obtained, but have lost. ..