Insights

15 Aug

Target your customers with remarketing

Remarketing is the practice of utilising tools to track customers that visit your website, by subsequently “following” them around the internet and presenting your ads and follow up emails. With the aim of directing them back to your site for further interest and possible conversion.  ..

Read more

04 Aug

Reasons Users Abandon Their Carts and What to Do About it

Shopping cart abandonment is a very common phenomenon, where customers add items to their online carts but then leave the site without making a purchase. The abandoned carts are potential revenue the retailer would have ideally obtained, but have lost. ..

Read more