Insights
The Power of Online Reviews
Reviews have become an extremely powerful currency in this modern world of shared knowledge. We all know how valuable a trusted referral can be, from a friend telling you to read a book or recommending a restaurant. The travel and hospitality industries have been doing it for a long time. Now just about any business can leverage the power of trusted referrals to their advantage. ..
Digital marketing trends for 2018
New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. ..
Important Google Ranking Factors in 2017
Google is constantly improving their search algorithm and results pages. So what is new in 2017? Google have already confirmed a mobile-first index and prioritisation on local searches. ..
Top digital marketing trends for 2017
Digital marketing is defined by rapid social media changes, accelerated prominence of video content and constant technology upgrades. As we kick off 2017, it’s a chance to regroup and to develop new strategies to propel brands forward in the upcoming twelve months. ..
5 reasons why content marketing is important to your business
Did you know that content marketing and storytelling are more than advertising? It is all about showing your customers who you are. ..
Ways to stand out in GOOGLE
Google uses about 200 ranking factors in their algorithm. Domain name, domain age, keyword use, tag (h1, h2, h3 ,..) , content length, uniqueness of content, SSL certificate, number of pages, multimedia, social authority, site speed, use of google analytics and webmaster tools, to name but a view … ..