Insights

04 Aug

Reasons Users Abandon Their Carts and What to Do About it

Shopping cart abandonment is a very common phenomenon, where customers add items to their online carts but then leave the site without making a purchase. The abandoned carts are potential revenue the retailer would have ideally obtained, but have lost. ..

Read more

30 May

eCommerce - Self Hosted v Hosted Solution

Setting up an online store begins with a simple but important decision: Will you use a hosted or self-hosted eCommerce platform? There is no such thing as a right or wrong answer. The decision is depending on your business needs and your budget. ..

Read more

08 May

Drive Revenue and Growth using Offers, Coupons, Discounts and Deals

Offering discounts is a powerful weapon to increase your online sales if used correctly. On the other hand they can do significant damage to your brand our worse your business can become unprofitable. It’s important to consider your overall brand strategy before you begin offering discounts. ..

Read more

11 Apr

eCommerce: Increase conversion rates by turning Visitors into Customers.

First impressions counts. User friendly and conversion optimised home page, campaign landing page and product page layouts are the key to increase conversion rates. The way a product is showcased can either drive the user to continue to checkout or to click away from your online store. Here are a couple of tips to help increase conversions. ..

Read more