We often get asked by our clients what the difference is between Software as a Service (SaaS), Open Source Software (OSS) and bespoke development? And which technology they should use for their website, CRM or online shop? The answer is, there is no such thing as the best solution or one size fits all. Different business have different needs. A specific software product which might be suitable for one organisation might not be suitable for another. ..
Shopping cart abandonment is a very common phenomenon, where customers add items to their online carts but then leave the site without making a purchase.
The abandoned carts are potential revenue the retailer would have ideally obtained, but have lost. ..
Setting up an online store begins with a simple but important decision: Will you use a hosted or self-hosted eCommerce platform? There is no such thing as a right or wrong answer. The decision is depending on your business needs and your budget. ..
Offering discounts is a powerful weapon to increase your online sales if used correctly. On the other hand they can do significant damage to your brand
our worse your business can become unprofitable. It’s important to consider your overall brand strategy before you begin offering discounts. ..
First impressions counts. User friendly and conversion optimised home page, campaign landing page and product page layouts are the key to increase conversion
rates. The way a product is showcased can either drive the user to continue to checkout or to click away from your online store. Here are a couple
of tips to help increase conversions. ..