Insights
Benefits of adding a live chat to your website
Live chat software is a service added to your website that allows immediate customer support. It works as an instant messenger where your customers can communicate with an agent in real time through a pop up window. Such support has the ability to promptly and conveniently answer customer inquiries which can help increase your sales and conversion rates. ..
Web technologies explained - Software as a Service vs Open Source vs Bespoke Development
We often get asked by our clients what the difference is between Software as a Service (SaaS), Open Source Software (OSS) and bespoke development? And which technology they should use for their website, CRM or online shop? The answer is, there is no such thing as the best solution or one size fits all. Different business have different needs. A specific software product which might be suitable for one organisation might not be suitable for another. ..
Reasons Users Abandon Their Carts and What to Do About it
Shopping cart abandonment is a very common phenomenon, where customers add items to their online carts but then leave the site without making a purchase. The abandoned carts are potential revenue the retailer would have ideally obtained, but have lost. ..
eCommerce - Self Hosted v Hosted Solution
Setting up an online store begins with a simple but important decision: Will you use a hosted or self-hosted eCommerce platform? There is no such thing as a right or wrong answer. The decision is depending on your business needs and your budget. ..
Drive Revenue and Growth using Offers, Coupons, Discounts and Deals
Offering discounts is a powerful weapon to increase your online sales if used correctly. On the other hand they can do significant damage to your brand our worse your business can become unprofitable. It’s important to consider your overall brand strategy before you begin offering discounts. ..
eCommerce: Increase conversion rates by turning Visitors into Customers.
First impressions counts. User friendly and conversion optimised home page, campaign landing page and product page layouts are the key to increase conversion rates. The way a product is showcased can either drive the user to continue to checkout or to click away from your online store. Here are a couple of tips to help increase conversions. ..