Insights

13 Feb

Web technologies explained - Software as a Service vs Open Source vs Bespoke Development

We often get asked by our clients what the difference is between Software as a Service (SaaS), Open Source Software (OSS) and bespoke development? And which technology they should use for their website, CRM or online shop? The answer is, there is no such thing as the best solution or one size fits all. Different business have different needs. A specific software product which might be suitable for one organisation might not be suitable for another. ..

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10 Mar

How to increase your email campaign open rates by using killer subject lines.

According to a recent study by VentureBeat, email has the highest ROI of any marketing channel available. Standing out with your campaigns is more important than ever as 38% of consumers claim to receive more than 40 marketing emails per week. The subject line is your brands first impression. It’s crucial to get it right. To help you succeed we listed a couple of tips in this blog post. ..

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