Google is constantly improving their search algorithm and results pages. So what is new in 2017? Google have already confirmed a mobile-first index and
prioritisation on local searches. ..
Google uses about 200 ranking factors in their algorithm. Domain name, domain age, keyword use, tag (h1, h2, h3 ,..) , content length, uniqueness of content, SSL certificate, number of pages, multimedia, social authority, site speed, use of google analytics and webmaster tools, to name but a view … ..