Insights
Importance of Local Marketing
Local marketing is a specific strategy businesses can use to target and reach potential customers within a certain distance of their business’s location. ..
How Businesses Adapt During Covid-19 - Jeff Richardson
A message from Jeff Richardson, experienced business leader and founder of Why We Love Golf. ..
The importance of Google local search
Recently, Google announced another change to ensure that search results are even more local and more relevant. ..
Digital marketing trends for 2018
New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. ..
What is SSL and why you should use it for your website?
SSL may sound familiar to many people but they might not necessarily know what it does exactly. Many large and popular websites already have SSL, even though you may not know it. Look at the navigation bar in your browser, whenever you notice a padlock, this means any data you transmit to the website will be secure. ..
Google Ranking Factors
Search engine optimization is a very important strategy to deliver the best results and returns. Best practice SEO improves the organic ranking of your website and helps to appear on top of the search engine result pages. ..
Important Google Ranking Factors in 2017
Google is constantly improving their search algorithm and results pages. So what is new in 2017? Google have already confirmed a mobile-first index and prioritisation on local searches. ..
Ways to stand out in GOOGLE
Google uses about 200 ranking factors in their algorithm. Domain name, domain age, keyword use, tag (h1, h2, h3 ,..) , content length, uniqueness of content, SSL certificate, number of pages, multimedia, social authority, site speed, use of google analytics and webmaster tools, to name but a view … ..