Insights

08 Nov
Why are Digital Marketing KPI’s Important?

Why are Digital Marketing KPI’s Important?

A Key Performance Indicator (KPIs), is a measurable value that shows progress in reaching a specific business goal. An online marketing KPI can be tied to specific objectives of a marketing campaign or channel. It indicates progress and helps measure the effectiveness and Return On Investment (ROI). In simple terms ...

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31 May
The Keys to Effectively Using Analytics

The Keys to Effectively Using Analytics

Analysing your website traffic and user behaviour is a must. The data collected helps you to improve and optimise your website and marketing efforts to get more customers and to increase your conversion rates and sales. Despite the effectiveness of all the analytic tools available a lot of ecommerce businesses ...

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