Insights
The benefits of LinkedIn Ads
LinkedIn is the world's largest professional social network, with over 660 million registered users. Around 300 million of them are active on a monthly basis. Out of that, 90 million are senior-level influencers and 60 million hold decision-making positions. This is basically why LinkedIn has proven to be such an ...
Startup Marketing Support
Startup marketing is a whole different science. Everything needs to be created from scratch and there is a lot to consider. From experience with all the work that goes into starting a business, there is often little time to think about marketing strategies and not much of a budget. Getting ...
Why are Digital Marketing KPIs Important?
Key Performance Indicators (KPIs), are a measurable values that show progress in reaching a specific business goal. An online marketing KPI can be tied to specific objectives of a marketing campaign or channel. It indicates progress and helps measure the effectiveness and Return On Investment (ROI). In simple terms spending ...
Importance of Local Marketing
Local marketing is a specific strategy businesses can use to target and reach potential customers within a certain distance of their business’s location. Naturally customers are looking to purchase products or services in the most convenient way. Which often means they start their researche locally. This is why for many ...
How Businesses Adapt During Covid-19 - Albert Part Driving Range
During the Covid shut down period the management team and I decided that we would try to use this period to stay connected to our driving range users and community. Clearly at the time we did not know how long the shutdown period would last and therefore it was important ...
How Businesses Adapt During Covid-19 - Jeff Richardson
A message from Jeff Richardson, experienced business leader and founder of Why We Love Golf. “The recent changes in our society made us focus even harder on SEO which resulted in increase of visitors and time spent on site.” In case you are a keen golfer check out the site ...
Google’s New Search Algorithm Changes
Snap Shot of Googles Recent Updates Google is making changes at a rapid pace, their 2018 series of updates brought in big ranking changes to a variety of different websites. With updates like the Google Medic in which websites related to e-commerce and health had their rankings affected significantly. We ...
Benefits of Adding a Live Chat to your Website
Live chat software is a tool that can be added to your website, where you can offer immediate customer support. It works as an instant messenger, where your customers can communicate with one of your staff in real time through a pop up window. Such support has the ability to ...
The Power of Online Reviews
Reviews have become an extremely powerful currency in this modern world of shared knowledge. We all know how valuable a trusted referral can be, from a friend telling you to read a book or recommending a restaurant. The travel and hospitality industries have been doing it for a long time. ...
Digital marketing trends for 2018
New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. Mobile CX (Customer Experience) Mobile is becoming ...
Boost your digital knowledge with “Google Digital Garage”
Google now offers free tutorials on everything you need to know about online marketing. You can: Watch free video sessions about search marketing, social media and more. Create a learning plan that’s right for you whether you are selling online or simply want to reach more people on social media. ...
Digital Marketing Tips for Small Business
Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO, Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising. We often see business owners getting frustrated by not seeing the results or outcomes they're ...
Why are Digital Marketing KPIs Important?
How Businesses Adapt During Covid-19 - Albert Part Driving Range
How Businesses Adapt During Covid-19 - Jeff Richardson
Google’s New Search Algorithm Changes
Benefits of Adding a Live Chat to your Website
Digital marketing trends for 2018