Online advertising like Google AdWords and now also Social media advertising has become a must for marketers purely because of the size of the audiences on social networks.
Advertising on social media has changed. Recent updates to algorithm upgrades gives users a better experience. Rendering less promotional and more relevant content that users want to see.
This means that marketers need to supplement organic posts with paid promotion to achieve maximum audience reach and return on investment.
As with every other marketing campaign make sure to:
In terms of ROI, more than 95 percent of social media managers say Facebook offers the best return on investment, followed by Twitter and Instagram.