Social Media Advertising Update

Online advertising like Google AdWords and now also Social media advertising has become a must for marketers purely because of the size of the audiences on social networks.

Advertising on social media has changed. Recent updates to algorithm upgrades gives users a better experience. Rendering less promotional and more relevant content that users want to see.

This means that marketers need to supplement organic posts with paid promotion to achieve maximum audience reach and return on investment.

More than ever it is important to have the right strategy in place and to track all of your paid social campaigns.

Interesting facts and predictions:

  • 25% of people who see a social ad, will then respond by visiting the store or website.
  • The demand for native advertising will continue to increase.
  • 60% of all time spent on digital media is performed on a mobile device.
  • Global online Ad Spend to surpass US$ 200BN (&TV) in 2017.
  • Social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion U.S. in 2014 to $31 billion in 2016
  • eMarketer reports that in 2017, social network ad spending will reach $35.98 billion worldwide.
  • In 2017, analysts predicted a 26.3% global increase on spending for social media ads.
  • Social Media to overtake newspaper advertising in 2019

Google and Facebook together took 20 percent of the world's advertising budget across all media in 2016.

The world's ten largest media owners:

  • Alphabet (Googles Parent Company)
  • Facebook
  • Comcast
  • Baidu
  • The Walt Disney Company
  • 21st Century Fox
  • CBS Corporation
  • iHeartMedia Inc
  • Microsoft
  • Bertelsmann

Plan your Social Advertising Strategy.

As with every other marketing campaign make sure to:

  • Define your goals
  • Identify your audience
  • Pick the right social media channel
  • Select targeting option
  • Work to network specifications for design
  • Set your budget
  • Measure, Review, Report and optimise

Social Media Tips:

  • Have Fun. Don’t take yourself too seriously.
  • Post valuable content and solid offers.
  • Utilize platform and audience targeting for the biggest impact.
  • Always analyse the outcome of your (ROI) ads and optimise performance.

What Social Media Platforms do advertisers commonly use?

In terms of ROI, more than 95 percent of social media managers say Facebook offers the best return on investment, followed by Twitter and Instagram.

  • Facebook ROI 95.8%
  • Twitter ROI 63.5%
  • Instagram ROI 40.1%
  • LinkedIn ROI 37.7%
  • Snapchat ROI 2.1%