Insights

14 Apr
The importance of images for websites and what to look out for

The importance of images for websites and what to look out for

Whether you are managing a corporate website or online shop, images are one of the keys for user engagement and conversions. The three main reasons why they are so important are: branding, user experience and SEO. We often compare websites with art galleries. White walls, popping images and content. Less ...

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06 Jul
Importance of Local Marketing

Importance of Local Marketing

Local marketing is a specific strategy businesses can use to target and reach potential customers within a certain distance of their business’s location. Naturally customers are looking to purchase products or services in the most convenient way. Which often means they start their researches locally. This is why for many ...

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02 Jul
The Power of Online Reviews

The Power of Online Reviews

Reviews have become an extremely powerful currency in this modern world of shared knowledge. We all know how valuable a trusted referral can be, from a friend telling you to read a book or recommending a restaurant. The travel and hospitality industries have been doing it for a long time. ...

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20 Dec
Digital marketing trends for 2018

Digital marketing trends for 2018

New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. Mobile CX (Customer Experience) Mobile is becoming ...

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23 Feb
Important Google Ranking Factors in 2017

Important Google Ranking Factors in 2017

Google is constantly improving their search algorithm and results pages. So what is new in 2017? Google have already confirmed a mobile-first index and prioritisation on local searches. Local Search Local results have already been more prominent in the past. This trend will continue as more people use the search ...

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22 Feb
Top digital marketing trends for 2017

Top digital marketing trends for 2017

Digital marketing is defined by rapid social media changes, accelerated prominence of video content and constant technology upgrades. As we kick off 2017, it’s a chance to regroup and to develop new strategies to propel brands forward in the upcoming twelve months. Videos will be a phenomenal Growth Channel 2017 ...

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16 Feb

5 reasons why content marketing is important to your business

Did you know that content marketing and storytelling are more than advertising? It is all about showing your customers who you are. Digital communication has transformed the way businesses interact with their customers. It's important to post and publish relevant information that is of genuine use or interest to your ...

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10 Feb
Ways to stand out in GOOGLE

Ways to stand out in GOOGLE

Google uses about 200 ranking factors in their algorithm. Domain name, domain age, keyword use, tag (h1, h2, h3 ,..) , content length, uniqueness of content, SSL certificate, number of pages, multimedia, social authority, site speed, use of google analytics and webmaster tools, to name but a view … Google ...

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01 Apr
Facebook Photo Competition for b.sirius - #SiriusHoliday

Facebook Photo Competition for b.sirius - #SiriusHoliday

It's competition time! Post a Sirius Holiday snapshot to win! Take a selfie, photo or video of you and your b.sirius accessory at your holiday location this summer. Write a short comment, #siriusHoliday and post it on our Facebook page at facebook.com/b.sirius Also make sure to share your post! Facbook ...

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