Insights

10 Nov
Startup Marketing Support

Startup Marketing Support

Startup marketing is a whole different science. Everything needs to be created from scratch and there is a lot to consider. From experience with all the work that goes into starting a business, there is often little time to think about marketing strategies and not much of a budget. Getting ...

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08 Nov
Why are Digital Marketing KPI’s Important?

Why are Digital Marketing KPI’s Important?

A Key Performance Indicator (KPIs), is a measurable value that shows progress in reaching a specific business goal. An online marketing KPI can be tied to specific objectives of a marketing campaign or channel. It indicates progress and helps measure the effectiveness and Return On Investment (ROI). In simple terms ...

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28 Oct
Importance of online customer reviews

Importance of online customer reviews

According to recent research 90% of consumers read online reviews before visiting a business and 80% of consumers trust online reviews as much as personal recommendations. A majority of all online shoppers use reviews to assist them with their decisions. Reviews not only have the power to influence consumer decisions, ...

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25 Oct
How do Google search algorithms work?

How do Google search algorithms work?

Google ranking systems are designed to help users find what they're looking for on the web. The algorithms sort through billions of web pages in a fraction of a second to rank the most relevant and useful information. To do this, there is not only one but a series of ...

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06 Jul
Importance of Local Marketing

Importance of Local Marketing

Local marketing is a specific strategy businesses can use to target and reach potential customers within a certain distance of their business’s location. Naturally customers are looking to purchase products or services in the most convenient way. Which often means they start their researche locally. This is why for many ...

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03 Jul
Timely Tips for Renegotiating Due to Covid-19 - Pathfinders Downunder

Timely Tips for Renegotiating Due to Covid-19 - Pathfinders Downunder

Wayne Harrison is a highly respected researcher, practitioner, strategist and thought leader on negotiation and communication. For nearly 25 years Wayne has been providing proven and practical problem solving know how to communicate, influence, negotiate and manage conflict. Here are some of his insights into renegotiating due to the COVID ...

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18 Jun
 How Businesses Adapt During Covid-19 - Albert Part Driving Range

How Businesses Adapt During Covid-19 - Albert Part Driving Range

During the Covid shut down period the management team and I decided that we would try to use this period to stay connected to our driving range users and community. Clearly at the time we did not know how long the shutdown period would last and therefore it was important ...

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16 Jun
How Businesses Adapt During Covid-19 - Jeff Richardson

How Businesses Adapt During Covid-19 - Jeff Richardson

A message from Jeff Richardson, experienced business leader and founder of Why We Love Golf. “The recent changes in our society made us focus even harder on SEO which resulted in increase of visitors and time spent on site.” In case you are a keen golfer check out the site ...

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05 Jul
Google’s New Search Algorithm Changes

Google’s New Search Algorithm Changes

Snap Shot of Googles Recent Updates Google is making changes at a rapid pace, their 2018 series of updates brought in big ranking changes to a variety of different websites. With updates like the Google Medic in which websites related to e-commerce and health had their rankings affected significantly. We ...

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04 Jul
Benefits of Adding a Live Chat to your Website

Benefits of Adding a Live Chat to your Website

Live chat software is a tool that can be added to your website, where you can offer immediate customer support. It works as an instant messenger, where your customers can communicate with one of your staff in real time through a pop up window. Such support has the ability to ...

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02 Jul
The Power of Online Reviews

The Power of Online Reviews

Reviews have become an extremely powerful currency in this modern world of shared knowledge. We all know how valuable a trusted referral can be, from a friend telling you to read a book or recommending a restaurant. The travel and hospitality industries have been doing it for a long time. ...

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19 Dec
Digital marketing trends for 2018

Digital marketing trends for 2018

New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. Mobile CX (Customer Experience) Mobile is becoming ...

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18 Oct
What is the best time to post on Facebook, Twitter, Instagram and LinkedIn?

What is the best time to post on Facebook, Twitter, Instagram and LinkedIn?

Timing is everything on social media. It isn’t enough to just post content to your channels whenever you feel like it. Some times are better than others. So, which one is best? Unfortunately, there's no perfect answer. Different businesses and industries may find different days and times which work best ...

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10 Oct
Google AdWords Remarketing - A powerful marketing tool

Google AdWords Remarketing - A powerful marketing tool

Remarketing lets you show ads to people who've visited your website or used your mobile app. Once a visitor leaves your website (without buying anything) they will see these ads while browsing the web, watching YouTube videos or reading news sites. Remarketing in Google AdWords consists of static images, animated ...

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21 Jun

Facebook Advertising vs. Google AdWords

Google and Facebook together are currently taking 20+ percent of the world's advertising budget across all media. Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two advertising platforms. Google AdWords - Paid Search Google ...

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31 May
Social Media Advertising Update

Social Media Advertising Update

Online advertising like Google AdWords and now also Social media advertising has become a must for marketers purely because of the size of the audiences on social networks. Advertising on social media has changed. Recent updates to algorithm upgrades gives users a better experience. Rendering less promotional and more relevant ...

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26 Apr

Digital Marketing Tips for Small Business

Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO, Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising. We often see business owners getting frustrated by not seeing the results or outcomes they're ...

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09 Mar

How to increase your email campaign open rates by using killer subject lines

According to a recent study by VentureBeat, email has the highest ROI of any marketing channel available. Standing out with your campaigns is more important than ever as 38% of consumers claim to receive more than 40 marketing emails per week. The subject line is your brands first impression. It’s ...

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21 Feb
Top digital marketing trends for 2017

Top digital marketing trends for 2017

Digital marketing is defined by rapid social media changes, accelerated prominence of video content and constant technology upgrades. As we kick off 2017, it’s a chance to regroup and to develop new strategies to propel brands forward in the upcoming twelve months. Videos will be a phenomenal Growth Channel 2017 ...

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15 Feb

5 reasons why content marketing is important to your business

Did you know that content marketing and storytelling are more than advertising? It is all about showing your customers who you are. Digital communication has transformed the way businesses interact with their customers. It's important to post and publish relevant information that is of genuine use or interest to your ...

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