Insights

06 Jul
Importance of Local Marketing

Importance of Local Marketing

Local marketing is a specific strategy businesses can use to target and reach potential customers within a certain distance of their business’s location. Naturally customers are looking to purchase products or services in the most convenient way. Which often means they start their researches locally. This is why for many ...

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20 Dec
Digital marketing trends for 2018

Digital marketing trends for 2018

New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. Mobile CX (Customer Experience) Mobile is becoming ...

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10 Oct
Introduction to Facebook Advertising

Introduction to Facebook Advertising

Advertising on Facebook is one of the most efficient ways to connect with your target audience online. Did you know that 96% of social media marketers consider Facebook the most effective social media advertising platform? In the past years, social media advertising has grown into a highly popular marketing channel, ...

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21 Jun

Facebook Advertising vs. Google AdWords

Google and Facebook together are currently taking 20+ percent of the world's advertising budget across all media. Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two advertising platforms. Google AdWords - Paid Search Google ...

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31 May
Social Media Advertising Update

Social Media Advertising Update

Online advertising like Google AdWords and now also Social media advertising has become a must for marketers purely because of the size of the audiences on social networks. Advertising on social media has changed. Recent updates to algorithm upgrades gives users a better experience. Rendering less promotional and more relevant ...

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