Insights

04 Jul
Benefits of Adding a Live Chat to your Website

Benefits of Adding a Live Chat to your Website

Live chat software is a tool that can be added to your website, where you can offer immediate customer support. It works as an instant messenger, where your customers can communicate with one of your staff in real time through a pop up window. Such support has the ability to ...

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02 Jul
The Power of Online Reviews

The Power of Online Reviews

Reviews have become an extremely powerful currency in this modern world of shared knowledge. We all know how valuable a trusted referral can be, from a friend telling you to read a book or recommending a restaurant. The travel and hospitality industries have been doing it for a long time. ...

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26 Jul
Think Campaign not Channel

Think Campaign not Channel

Unfortunately a common online marketing mistake we see with a lot of businesses is that Social Media, SEO or PPC exist in a vacuum. They focus on a single channel, instead of creating campaigns that can capitalise on a multi channel approach. Their efforts are often aimed at achieving a ...

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20 Dec
Digital marketing trends for 2018

Digital marketing trends for 2018

New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. Mobile CX (Customer Experience) Mobile is becoming ...

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11 Oct
Google AdWords Remarketing - A powerful marketing tool

Google AdWords Remarketing - A powerful marketing tool

Remarketing lets you show ads to people who've visited your website or used your mobile app. Once a visitor leaves your website (without buying anything) they will see these ads while browsing the web, watching YouTube videos or reading news sites. Remarketing in Google AdWords consists of static images, animated ...

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10 Oct
Introduction to Facebook Advertising

Introduction to Facebook Advertising

Advertising on Facebook is one of the most efficient ways to connect with your target audience online. Did you know that 96% of social media marketers consider Facebook the most effective social media advertising platform? In the past years, social media advertising has grown into a highly popular marketing channel, ...

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19 Jul
Boost your digital knowledge with “Google Digital Garage”

Boost your digital knowledge with “Google Digital Garage”

Google now offers free tutorials on everything you need to know about online marketing. You can: Watch free video sessions about search marketing, social media and more. Create a learning plan that’s right for you whether you are selling online or simply want to reach more people on social media. ...

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26 Apr

Digital Marketing Tips for Small Business

Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO, Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising. We often see business owners getting frustrated by not seeing the results or outcomes they're ...

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10 Mar

How to increase your email campaign open rates by using killer subject lines

According to a recent study by VentureBeat, email has the highest ROI of any marketing channel available. Standing out with your campaigns is more important than ever as 38% of consumers claim to receive more than 40 marketing emails per week. The subject line is your brands first impression. It’s ...

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22 Feb
Top digital marketing trends for 2017

Top digital marketing trends for 2017

Digital marketing is defined by rapid social media changes, accelerated prominence of video content and constant technology upgrades. As we kick off 2017, it’s a chance to regroup and to develop new strategies to propel brands forward in the upcoming twelve months. Videos will be a phenomenal Growth Channel 2017 ...

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16 Feb

5 reasons why content marketing is important to your business

Did you know that content marketing and storytelling are more than advertising? It is all about showing your customers who you are. Digital communication has transformed the way businesses interact with their customers. It's important to post and publish relevant information that is of genuine use or interest to your ...

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01 Feb
Digital marketing plan

Digital marketing plan

Online marketing is one of the most powerful and effective ways to reach and engage with your target audience. The key to success it to develop and to follow a digital marketing plan. Your plan should include: Brand: Mission and Values Definition of Audience Segments and Peers Clearly defined goals ...

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