Insights

16 Jun
How Businesses Adapt During Covid-19 - Jeff Richardson

How Businesses Adapt During Covid-19 - Jeff Richardson

A message from Jeff Richardson, experienced business leader and founder of Why We Love Golf. “The recent changes in our society made us focus even harder on SEO which resulted in increase of visitors and time spent on site.” In case you are a keen golfer check out the site ...

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05 Jul
Google’s New Search Algorithm Changes

Google’s New Search Algorithm Changes

Snap Shot of Googles Recent Updates Google is making changes at a rapid pace, their 2018 series of updates brought in big ranking changes to a variety of different websites. With updates like the Google Medic in which websites related to e-commerce and health had their rankings affected significantly. We ...

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14 Aug
The importance of Google local search

The importance of Google local search

Recently, Google announced another change to ensure that search results are even more local and more relevant. Local Search Engine Optimization (SEO) is a proven practice of online marketing that promotes local businesses and their corresponding services to their local communities. More than half the customers looking to purchase products ...

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20 Dec
Digital marketing trends for 2018

Digital marketing trends for 2018

New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. Mobile CX (Customer Experience) Mobile is becoming ...

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13 Sep
Google Ranking Factors

Google Ranking Factors

Search engine optimization is a very important strategy to deliver the best results and returns. Best practice SEO improves the organic ranking of your website and helps to appear on top of the search engine result pages. So what do you need to look out for and what are the ...

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19 Jul
Boost your digital knowledge with “Google Digital Garage”

Boost your digital knowledge with “Google Digital Garage”

Google now offers free tutorials on everything you need to know about online marketing. You can: Watch free video sessions about search marketing, social media and more. Create a learning plan that’s right for you whether you are selling online or simply want to reach more people on social media. ...

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21 Jun

Facebook Advertising vs. Google AdWords

Google and Facebook together are currently taking 20+ percent of the world's advertising budget across all media. Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two advertising platforms. Google AdWords - Paid Search Google ...

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23 Feb
Important Google Ranking Factors in 2017

Important Google Ranking Factors in 2017

Google is constantly improving their search algorithm and results pages. So what is new in 2017? Google have already confirmed a mobile-first index and prioritisation on local searches. Local Search Local results have already been more prominent in the past. This trend will continue as more people use the search ...

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10 Feb
Ways to stand out in GOOGLE

Ways to stand out in GOOGLE

Google uses about 200 ranking factors in their algorithm. Domain name, domain age, keyword use, tag (h1, h2, h3 ,..) , content length, uniqueness of content, SSL certificate, number of pages, multimedia, social authority, site speed, use of google analytics and webmaster tools, to name but a view … Google ...

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