Insights

04 Aug
Reasons Users Abandon Their Carts and What to Do About it

Reasons Users Abandon Their Carts and What to Do About it

Shopping cart abandonment is a very common phenomenon, where customers add items to their online carts but then leave the site without making a purchase. The abandoned carts are potential revenue the retailer would have ideally obtained, but have lost. What is the abandonment rate? The abandonment rate is the ...

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26 Apr

Digital Marketing Tips for Small Business

Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO, Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising. We often see business owners getting frustrated by not seeing the results or outcomes they're ...

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21 Apr
Increase conversion rates with landing page optimisation

Increase conversion rates with landing page optimisation

There's no question that landing pages and the lead-capture forms that come with them are two of the most important elements of lead generation. Landing page optimisation is one of the best ways to increase the performance of your PPC campaigns and maximize your ROI. This is why you should ...

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11 Apr
eCommerce: Increase conversion rates by turning Visitors into Customers

eCommerce: Increase conversion rates by turning Visitors into Customers

First impressions counts. User friendly and conversion optimised home page, campaign landing page and product page layouts are the key to increase conversion rates. The way a product is showcased can either drive the user to continue to checkout or to click away from your online store. Here are a ...

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