Insights

14 Apr
The importance of images for websites and what to look out for

The importance of images for websites and what to look out for

Whether you are managing a corporate website or online shop, images are one of the keys for user engagement and conversions. The three main reasons why they are so important are: branding, user experience and SEO. We often compare websites with art galleries. White walls, popping images and content. Less ...

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17 Jan
Brand building for small business

Brand building for small business

Branding is just as important for small businesses as it is for big names. Indeed, many large corporates try to look smaller than they are, seeking personal appeal or attractive to consumers that support independent brands. What is Small Business Branding Yes branding is about your logo, your stationery and ...

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