Insights

10 Nov
Startup Marketing Support

Startup Marketing Support

Startup marketing is a whole different science. Everything needs to be created from scratch and there is a lot to consider. From experience with all the work that goes into starting a business, there is often little time to think about marketing strategies and not much of a budget. Getting ...

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28 Oct
Importance of online customer reviews

Importance of online customer reviews

According to recent research 90% of consumers read online reviews before visiting a business and 80% of consumers trust online reviews as much as personal recommendations. A majority of all online shoppers use reviews to assist them with their decisions. Reviews not only have the power to influence consumer decisions, ...

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16 Jan
Brand building for small business

Brand building for small business

Branding is just as important for small businesses as it is for big names. Indeed, many large corporates try to look smaller than they are, seeking personal appeal or attractive to consumers that support independent brands. What is Small Business Branding Yes branding is about your logo, your stationery and ...

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