Insights

15 Dec
How to plan and implement a successful SEO Strategy?

How to plan and implement a successful SEO Strategy?

A SEO (Search Engine Optimisation) strategy is a detailed plan designed to improve a website’s search engine rankings with the aim of increasing its organic traffic. We always recommend a holistic approach to optimisation, ensuring searches relating to your brand, services or products remain positive. The strategy should list all ...

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01 Dec
A case study of a start-up: When to use SEO vs Social Media

A case study of a start-up: When to use SEO vs Social Media

Increasing reach through Search Engine Optimisation and Content Marketing strategies is an art which needs to be mastered. While many talk about it, not many know how to actually do it - well. In this Live Video our guest speakers Jeff Richardson and Erik Rathmayr will showcase how they tested ...

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10 Nov
Startup Marketing Support

Startup Marketing Support

Startup marketing is a whole different science. Everything needs to be created from scratch and there is a lot to consider. From experience with all the work that goes into starting a business, there is often little time to think about marketing strategies and not much of a budget. Getting ...

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28 Oct
Importance of online customer reviews

Importance of online customer reviews

According to recent research 90% of consumers read online reviews before visiting a business and 80% of consumers trust online reviews as much as personal recommendations. A majority of all online shoppers use reviews to assist them with their decisions. Reviews not only have the power to influence consumer decisions, ...

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25 Oct
How do Google search algorithms work?

How do Google search algorithms work?

Google ranking systems are designed to help users find what they're looking for on the web. The algorithms sort through billions of web pages in a fraction of a second to rank the most relevant and useful information. To do this, there is not only one but a series of ...

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14 Apr
SEO Checklist

SEO Checklist

In our experience, nothing has website owners scratching their heads quite like Search Engine Optimisation (SEO). A lot of misconceptions and big promises send business owners around in circles. If you'd like to rank better and increase your site's traffic, the simple checklist in this article is a great starting ...

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14 Apr
The importance of images for websites and what to look out for

The importance of images for websites and what to look out for

Whether you are managing a corporate website or an online shop, quality images are essential for engaging the user and converting clicks into sales.  Images are the best way to communicate a lot of information in a short space of time. In a few short seconds the right image can ...

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06 Jul
Importance of Local Marketing

Importance of Local Marketing

Local marketing is a specific strategy businesses can use to target and reach potential customers within a certain distance of their business’s location. Naturally customers are looking to purchase products or services in the most convenient way. Which often means they start their researche locally. This is why for many ...

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16 Jun
How Businesses Adapt During Covid-19 - Jeff Richardson

How Businesses Adapt During Covid-19 - Jeff Richardson

A message from Jeff Richardson, experienced business leader and founder of Why We Love Golf. “The recent changes in our society made us focus even harder on SEO which resulted in increase of visitors and time spent on site.” In case you are a keen golfer check out the site ...

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14 Aug
The importance of Google local search

The importance of Google local search

Recently, Google announced another change to ensure that search results are even more local and more relevant. Local Search Engine Optimization (SEO) is a proven practice of online marketing that promotes local businesses and their corresponding services to their local communities. More than half the customers looking to purchase products ...

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19 Dec
Digital marketing trends for 2018

Digital marketing trends for 2018

New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. Mobile CX (Customer Experience) Mobile is becoming ...

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13 Sep
Google Ranking Factors

Google Ranking Factors

Search engine optimization is a very important strategy to deliver the best results and returns. Best practice SEO improves the organic ranking of your website and helps to appear on top of the search engine result pages. So what do you need to look out for and what are the ...

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22 Feb
Important Google Ranking Factors in 2017

Important Google Ranking Factors in 2017

Google is constantly improving their search algorithm and results pages. So what is new in 2017? Google have already confirmed a mobile-first index and prioritisation on local searches. Local Search Local results have already been more prominent in the past. This trend will continue as more people use the search ...

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09 Feb
Ways to stand out in GOOGLE

Ways to stand out in GOOGLE

Google uses about 200 ranking factors in their algorithm. Domain name, domain age, keyword use, tag (h1, h2, h3 ,..) , content length, uniqueness of content, SSL certificate, number of pages, multimedia, social authority, site speed, use of google analytics and webmaster tools, to name but a view … Google ...

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