SEO Checklist

SEO Checklist

In our experience nothing leaves website owners scratching their heads quite like search engine optimization (SEO). There are a lot of myths and misconceptions around it.

The checklist below is a starting point which should help you to to rank well on Google and increase your site's organic traffic.

Feel free to contact us in case you want to discuss a suitable marketing and SEO strategy for your business.

Setup SEO tools

The tools below will help you to analyse the setup of your website and to report user behavior KPIs.

  • Google Analytics
  • Google Search Console
  • Google MyBusiness
  • Google AdWords

Make sure all those tools are set up within your google account and connected with each other.

Keyword research

  • The Google Keyword planner tool within your Google AdWords account can help you to get ideas. You can also research and determine the search volume of keywords.
  • Check for and find Long-Tailed Keyword Variations.
  • Identify questions that are being asked by customers or users.
  • Research and analyse your competitors.

Global site optimisation and technical checks

  • Make sure your site is using HTTPS.
  • Check for duplicated versions of your domain and make sure google only indexes one. EG: vs
  • Create and upload a robots.txt file.
  • Use a quality local hosting environment to guarantee fast loading and up times.
  • Make sure your website is mobile friendly.
  • Use Google Search Console to find and fix crawler errors.

Page optimisation

  • Keep URLs short and descriptive.
  • Try to avoid underscores in URLs and use dashes sparingly.
  • All pages should have friendly URLs. EG: not
  • Make sure all your pages are indexed.
  • Check for canonical URL tags to prevent page duplication issues.
  • Optimise your page headers. Make sure to include touch icons, favicon, title, meta and Open Graph tags.
  • Page titles should be under 70 characters. Make sure they can be read by humans and include your keywords.
  • Page meta descriptions should be under 150 characters.
  • Check page structure and headline order. Make sure you are only using one H1 tag.
  • Generally all of the headline tags should be used in a hierarchical order.
  • Add alt tags to images.
  • Make sure to not use blank spaces in image file names.
  • Save images optimised for the web to reduce loading time.
  • Image file names should also include keywords used on the page.
  • Check for accessibility issues. Make sure your text is large enough, you are using strong colour contrasts and your link targets are descriptive and large enough.
  • Improve internal link building. Tag lists in blogs work well for this purpose.
  • Check for best practice code use.
  • Check for broken internal and outbound links.


  • Create high quality unique content on a regular basis.
  • Avoid duplicate content.
  • Every page on your website should have at least 250 words of descriptive text.
  • Informational blog posts should at least have 500 words including, headline, images and video clips.
  • Include keywords and phrases your customers might be searching for.


Link building is the process of getting other websites to link back to you. Search engines such as Google see this as a factor in terms of your website’s authority. The more trusted and quality websites link back to you the better for your ranking.

Reputation building

Setup your business on social media platforms such as Facebook, Twitter, Instagram, and Pinterest.

Tools to check page SEO

  • Google Lighthouse
  • Google Page Speed Checker

In case you have any questions or want to speak to one of our experts feel free to contact us for a free half hour consultation.