Insights

27 Nov

SiteGlide CMS

SiteGlide is a powerful CMS without limitations based on PlatfromOS. ..

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05 Jul

Google’s New Search Algorithm Changes

Snap Shot of Googles Recent Updates ..

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04 Jul

Benefits of Adding a Live Chat to your Website

Live chat software is a tool that can be added to your website, where you can offer immediate customer support. It works as an instant messenger, where your customers can communicate with one of your staff in real time through a pop up window. Such support has the ability to promptly and conveniently answer customer inquiries, helping you establish contacts and inevitable increase sales. ..

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02 Jul

The Power of Online Reviews

Reviews have become an extremely powerful currency in this modern world of shared knowledge. We all know how valuable a trusted referral can be, from a friend telling you to read a book or recommending a restaurant. The travel and hospitality industries have been doing it for a long time. Now just about any business can leverage the power of trusted referrals to their advantage.  ..

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13 Feb

Web technologies explained - Software as a Service vs Open Source vs Bespoke Development

We often get asked by our clients what the difference is between Software as a Service (SaaS), Open Source Software (OSS) and bespoke development? And which technology they should use for their website, CRM or online shop? The answer is, there is no such thing as the best solution or one size fits all. Different business have different needs. A specific software product which might be suitable for one organisation might not be suitable for another. ..

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13 Feb

Digital Marketing Trends 2019

The goal of marketing and digital marketing has always been the same: getting and keeping the audience's attention. Every year, new technologies are released and existing technologies get smarter, forcing customers to continue to be bombarded with marketing at a faster and faster pace each year. We have identified some digital marketing trends for you to look out for in 2019. ..

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11 Oct

Adobe Business Catalyst website migration to Treepl CMS

As of 26 of March 2018, Adobe has announced end-of-life for their Business Catalyst CMS, leaving around 77,000 customers with no other alternative than to migrate or rebuild their current website onto a different platform by March 2021. ..

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26 Sep

Treepl CMS

The Treepl CMS has been developed as a joint effort by Code Production and former Adobe Business Catalyst Partners. ..

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15 Aug

Target your customers with remarketing

Remarketing is the practice of utilising tools to track customers that visit your website, by subsequently “following” them around the internet and presenting your ads and follow up emails. With the aim of directing them back to your site for further interest and possible conversion.  ..

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14 Aug

The importance of Google local search

Recently, Google announced another change to ensure that search results are even more local and more relevant. ..

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26 Jul

Think Campaign not Channel

Unfortunately a common online marketing mistake we see with a lot of businesses is that Social Media, SEO or PPC exist in a vacuum. They focus on a single channel, instead of creating campaigns that can capitalise on a multi channel approach. ..

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08 Jun

AMP - Accelerated Mobile Pages

The Accelerated Mobile Pages Project (AMP) led by Google is an open-source website publishing technology designed to improve the performance of web content and advertisements. ..

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07 Jun

EU General Data Protection Regulation - GDPR

The GDPR is a new set of rules designed to give EU citizens more control over their personal data. It aims to simplify the regulatory environment for business so both citizens and businesses in the European Union can fully benefit from the digital economy. ..

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06 Apr

Adobe Business Catalyst - End of Life Announcement

Important Update from Adobe - 11th April 2018: More than two weeks have passed since the End of Life Announcement for Business Catalyst. During this time we have listened to your feedback on a variety of channels in addition to speaking directly with our partners. Two pain points we’ve heard consistently are the timelines for closing down Business Catalyst along with the ability to upgrade trial sites to paid. Recognizing that these are challenges that many partners face, we have decided to modify our plans in order to ease your transition out of the Business Catalyst platform, as follows:  ..

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17 Jan

Brand building for small business

Branding is just as important for small businesses as it is for big names. Indeed, many large corporates try to look smaller than they are, seeking personal appeal or attractive to consumers that support independent brands. ..

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20 Dec

Digital marketing trends for 2018

New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. ..

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27 Oct

YAJA Co-Founders join panel discussion about "Digital Technology and Public Communication" @ Northumbria University Newcastle (UK)

Volker Janssen (Co-Founder: Young Art Journalism News Feed + Awards - Left) and Erik Rathmayr (Director at Flux Creative / Publisher: ART NEWS PORTAL - Right) were invited by Dr Gabriel Moreno-Esparza (Senior Lecturer in Journalism at Northumbria University Newcastle, UK) to join Anne-Marie Lacey (Managing Director Filament PR) and Hugh Macknight (Policy and Communications Business Partner, Newcastle City Council) via Skype in a panel discussion covering "Digital Technology and Public Communication". ..

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19 Oct

What is the best time to post on Facebook, Twitter, Instagram and LinkedIn?

Timing is everything on social media. It isn’t enough to just post content to your channels whenever you feel like it. Some times are better than others. So, which one is best? ..

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12 Oct

What is SSL and why you should use it for your website?

SSL may sound familiar to many people but they might not necessarily know what it does exactly. Many large and popular websites already have SSL, even though you may not know it. Look at the navigation bar in your browser, whenever you notice a padlock, this means any data you transmit to the website will be secure.  ..

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11 Oct

Google AdWords Remarketing - A powerful marketing tool

Remarketing lets you show ads to people who've visited your website or used your mobile app. Once a visitor leaves your website (without buying anything) they will see these ads while browsing the web, watching YouTube videos or reading news sites. ..

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