From my position as an equipment and vehicle finance broker, I have seen a variety of situations unfold during the CV19 pandemic. Many businesses/industries are trading strongly but others are either shutting down or looking to me for assistance in restructuring their loans and leases.
“COVID-19 won’t be around forever but, while it’s here, could it possibly impact the way that our customers will want or are compelled to interact with
our organisations? My company, Advance Scientific, has a significant portion of its customer base located at Australia’s leading universities and many
of our sales interactions in the past, and until just recently, have been onsite and face-to-face. Good luck with that for the foreseeable future!
We run a boutique Taijiquan and Qigong School based in Melbourne, Victoria. Like a lot of businesses, we had to react quickly to the COVID-19 restrictions as they were introduced. Not only did we face the risk of losing our business but more importantly we risked the physical, psychological, intellectual and social wellbeing our students had come to rely on through their studies and training. ..
Since the Coronavirus started our lives as we know them have been turned upside down. It's hard to predict or imaging what the overall Medical, Economic
and Social outcome will be. To get a better understanding on how small and medium business are adapting their strategy during the crises we have approached
some of our clients and asked them to send us messages to let us know. ..
Live chat software is a tool that can be added to your website, where you can offer immediate customer support. It works as an instant messenger, where
your customers can communicate with one of your staff in real time through a pop up window. Such support has the ability to promptly and conveniently
answer customer inquiries, helping you establish contacts and inevitable increase sales. ..
Reviews have become an extremely powerful currency in this modern world of shared knowledge. We all know how valuable a trusted referral can be, from a
friend telling you to read a book or recommending a restaurant. The travel and hospitality industries have been doing it for a long time. Now just
about any business can leverage the power of trusted referrals to their advantage. ..
We often get asked by our clients what the difference is between Software as a Service (SaaS), Open Source Software (OSS) and bespoke development? And
which technology they should use for their website, CRM or online shop? The answer is, there is no such thing as the best solution or one size fits
all. Different business have different needs. A specific software product which might be suitable for one organisation might not be suitable for another. ..
The goal of marketing and digital marketing has always been the same: getting and keeping the audience's attention. Every year, new technologies are released and existing technologies get smarter, forcing customers to continue to be bombarded with marketing at a faster and faster pace each year. We have identified some digital marketing trends for you to look out for in 2019. ..
As of 26 of March 2018, Adobe has announced end-of-life for their Business Catalyst CMS, leaving around 77,000 customers with no other alternative than
to migrate or rebuild their current website onto a different platform by March 2021. ..
Remarketing is the practice of utilising tools to track customers that visit your website, by subsequently “following” them around the internet and
presenting your ads and follow up emails. With the aim of directing them back to your site for further interest and possible conversion.
Unfortunately a common online marketing mistake we see with a lot of businesses is that Social Media, SEO or PPC exist in a vacuum. They focus on a single
channel, instead of creating campaigns that can capitalise on a multi channel approach. ..
The GDPR is a new set of rules designed to give EU citizens more control over their personal data. It aims to simplify the regulatory environment for business
so both citizens and businesses in the European Union can fully benefit from the digital economy. ..
Important Update from Adobe - 11th April 2018:More than two weeks have passed since the End of Life Announcement for Business Catalyst. During this time we have listened to your feedback on a variety of channels in addition to speaking directly with our partners. Two pain points we’ve heard consistently are the timelines for closing down Business Catalyst along with the ability to upgrade trial sites to paid. Recognizing that these are challenges that many partners face, we have decided to modify our plans in order to ease your transition out of the Business Catalyst platform, as follows:..