Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal
to consumers that prefer to support independent brands. ..
New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. ..
Volker Janssen (Co-Founder: Young Art Journalism News Feed + Awards - Left) and Erik Rathmayr (Director at Flux Creative / Publisher: ART NEWS PORTAL - Right) were invited
by Dr Gabriel Moreno-Esparza (Senior Lecturer in Journalism at Northumbria University Newcastle, UK) to join Anne-Marie Lacey (Managing Director Filament
PR) and Hugh Macknight (Policy and Communications Business Partner, Newcastle City Council) via Skype in a panel discussion covering "Digital Technology
and Public Communication". ..
SSL may sound familiar to many people but they might not necessarily know what it does exactly. Many large and popular websites already have SSL, even
though you may not know it. Look at the navigation bar in your browser, whenever you notice a padlock, this means any data you transmit to the website
will be secure. ..
Remarketing lets you show ads to people who've visited your website or used your mobile app. When people leave your website without buying anything, they
will see these ads while they are browsing the web, watching YouTube videos or reading news sites. ..
Advertising on Facebook is one of the most efficient ways to connect with your target audience online. Did you know that 96% of social media marketers
consider Facebook the most effective social media advertising platform? ..
Search engine optimization is a very important strategy to deliver the best results and returns. Best practice SEO improves the organic ranking of your
website and helps to appear on top of the search engine result pages. ..
Shopping cart abandonment is a very common phenomenon, where customers add items to their online carts but then leave the site without making a purchase.
The abandoned carts are potential revenue the retailer would have ideally obtained, but have lost. ..
Google and Facebook together are currently taking 20+ percent of the world's advertising budget across all media. Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two advertising platforms.
Analysing your website traffic and user behaviour is a must. The data collected helps you to improve and optimise your website and marketing efforts to
get more customers and to increase your conversion rates and sales. ..
Setting up an online store begins with a simple but important decision: Will you use a hosted or self-hosted eCommerce platform? There is no such thing as a right or wrong answer. The decision is depending on your business needs and your budget. ..
Offering discounts is a powerful weapon to increase your online sales if used correctly. On the other hand they can do significant damage to your brand
our worse your business can become unprofitable. It’s important to consider your overall brand strategy before you begin offering discounts. ..
Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO,
Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising. ..
First impressions counts. User friendly and conversion optimised home page, campaign landing page and product page layouts are the key to increase conversion
rates. The way a product is showcased can either drive the user to continue to checkout or to click away from your online store. Here are a couple
of tips to help increase conversions. ..
Small business owners are often time poor and need all the help they can get. Thankfully these days there are a lot of free online tools designed to help streamline day to day tasks. Below is a list of some of our favourites. ..