Insights
eCommerce: Increase conversion rates by turning Visitors into Customers
First impressions counts. User friendly and conversion optimised home page, campaign landing page and product page layouts are the key to increase conversion rates. The way a product is showcased can either drive the user to continue to checkout or to click away from your online store. Here are a ...
Free online tools to assist small business owners
Small business owners are often time poor and need all the help they can get. Thankfully these days there are a lot of free online tools designed to help streamline day to day tasks. Below is a list of some of our favourites. Google Drive, Docs, Sheets and Slides Google's ...
Social Media Feed Application for Adobe Business Catalyst
Finally a simple way to aggregate all of your brands' social media posts into a single beautiful social media feed on your website. Aggregate: Automatically pulls in new posts from your social media accounts. Choose: Choose the accounts you want to show in your feed. Channels: Facebook, Twitter, Google+, Instagram ...
How to increase your email campaign open rates by using killer subject lines
According to a recent study by VentureBeat, email has the highest ROI of any marketing channel available. Standing out with your campaigns is more important than ever as 38% of consumers claim to receive more than 40 marketing emails per week. The subject line is your brands first impression. It’s ...
Trends in online video consumption
It’s no secret that videos are the most consumed content online. Especially live streaming will change the way we will watch broadcasts in the future. To give you a bit of an overview we thought it might be worth while to point out a couple of key figures and trends ...
Important Google Ranking Factors in 2017
Google is constantly improving their search algorithm and results pages. So what is new in 2017? Google have already confirmed a mobile-first index and prioritisation on local searches. Local Search Local results have already been more prominent in the past. This trend will continue as more people use the search ...
Top digital marketing trends for 2017
Digital marketing is defined by rapid social media changes, accelerated prominence of video content and constant technology upgrades. As we kick off 2017, it’s a chance to regroup and to develop new strategies to propel brands forward in the upcoming twelve months. Videos will be a phenomenal Growth Channel 2017 ...
5 reasons why content marketing is important to your business
Did you know that content marketing and storytelling are more than advertising? It is all about showing your customers who you are. Digital communication has transformed the way businesses interact with their customers. It's important to post and publish relevant information that is of genuine use or interest to your ...
Ways to stand out in GOOGLE
Google uses about 200 ranking factors in their algorithm. Domain name, domain age, keyword use, tag (h1, h2, h3 ,..) , content length, uniqueness of content, SSL certificate, number of pages, multimedia, social authority, site speed, use of google analytics and webmaster tools, to name but a view … Google ...
Digital marketing plan
Online marketing is one of the most powerful and effective ways to reach and engage with your target audience. The key to success it to develop and to follow a digital marketing plan. Your plan should include: Brand: Mission and Values Definition of Audience Segments and Peers Clearly defined goals ...
Reasons why digital marketing retainers work better for both clients and agencies.
Why pay your agency a monthly retainer? Retainers are normally used for ongoing tasks where there is no defined start or end to the service provided. Commonly used for ongoing marketing, advertising or support etc. A little bit like engaging a specialist employee but you also don't need to worry ...
Facebook Photo Competition for b.sirius - #SiriusHoliday
It's competition time! Post a Sirius Holiday snapshot to win! Take a selfie, photo or video of you and your b.sirius accessory at your holiday location this summer. Write a short comment, #siriusHoliday and post it on our Facebook page at facebook.com/b.sirius Also make sure to share your post! Facbook ...
eCommerce: Increase conversion rates by turning Visitors into Customers
Free online tools to assist small business owners
Social Media Feed Application for Adobe Business Catalyst
How to increase your email campaign open rates by using killer subject lines
Trends in online video consumption
Important Google Ranking Factors in 2017
Top digital marketing trends for 2017
5 reasons why content marketing is important to your business
Reasons why digital marketing retainers work better for both clients and agencies.