Modern (SEO) Search Engine Optimisation

Modern (SEO) Search Engine Optimisation

In the competitive online environment it goes without saying that optimising websites and boosting rankings is critical. Traditionally SEO companies have applied a cookie-cutter approach to website optimisation which often included practices such as adding unrelated backlinks, loads of irrelevant content and short-tail keywords.

In this fast changing environment it is essential to keep up with current trends and best practices. At Flux Creative we have discovered a key factor in delivering results for our clients is to create great content and engaging user experiences that aim to attract customers and search engines alike.

Here are some of the key factors we consider when implementing this modern SEO approach:

Technical SEO

Optimising the technical aspects of a website is the foundation of successful rankings. This includes optimising website architecture, page loading speed, using proper HTML markup, optimising meta tags, fixing broken links, implementing structured data/schema markup and creating XML sitemaps.

Mobile Optimisation

Mobile page speed, mobile usability and mobile-friendly design are crucial factors in search engine rankings. Google uses a specific smartphone Googlebot to crawl websites. Indexing pages that focus on a mobile-first experience. Meaning they are built primarily with the mobile layout in mind.

User-Centric Focus

Google focuses on delivering the best user experience possible. Our modern SEO approach emphasises creating valuable, relevant and user-friendly content that addresses the intent of search queries.

User Intent Optimisation

Optimising content to align with different search intents (such as informational, navigational, or transactional) ensures that the content matches the user's expectations.

Quality Content

High-quality content that provides value to users is at the core of modern SEO. All content should address user needs, answer their queries and offer unique perspectives or insights. Incorporating various media formats like videos, infographics or interactive elements will also enhance user engagement.

E-A-T (Expertise, Authoritativeness, Trustworthiness)

Google's guidelines are placing an importance on demonstrating expertise, authoritativeness and trustworthiness in content. This involves showcasing credentials, providing accurate and reliable information, citing credible sources and earning quality backlinks from authoritative websites in the industry.

Local SEO

For businesses targeting local audiences, local SEO optimisation is crucial. This involves optimising Google Business listings, local directories and incorporating location-specific keywords. Local reviews and positive customer feedback also play a significant role in local search rankings.

Ongoing Analysis and Optimisation

Data-driven adjustments help us improve search engine visibility and user engagement. This includes tracking keyword rankings, analysing website traffic, user behaviour, identifying areas of improvement and much more.


Search algorithms and optimisation techniques evolve over time. In our view you can’t go wrong by keeping up with current trends and implementing best practice based on a great user experience.

Download: Flux-Creative-SEO-Strategy.pdf