Insights

01 Dec
A case study of a start-up: When to use SEO vs Social Media

A case study of a start-up: When to use SEO vs Social Media

Increasing reach through Search Engine Optimisation and Content Marketing strategies is an art which needs to be mastered. While many talk about it, not many know how to actually do it - well. In this Live Video our guest speakers Jeff Richardson and Erik Rathmayr will showcase how they tested ...

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14 Apr
SEO Checklist

SEO Checklist

In our experience, nothing has website owners scratching their heads quite like Search Engine Optimisation (SEO). A lot of misconceptions and big promises send business owners around in circles. If you'd like to rank better and increase your site's traffic, the simple checklist in this article is a great starting ...

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16 Jun
How Businesses Adapt During Covid-19 - Jeff Richardson

How Businesses Adapt During Covid-19 - Jeff Richardson

A message from Jeff Richardson, experienced business leader and founder of Why We Love Golf. “The recent changes in our society made us focus even harder on SEO which resulted in increase of visitors and time spent on site.” In case you are a keen golfer check out the site ...

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14 Aug
The importance of Google local search

The importance of Google local search

Recently, Google announced another change to ensure that search results are even more local and more relevant. Local Search Engine Optimization (SEO) is a proven practice of online marketing that promotes local businesses and their corresponding services to their local communities. More than half the customers looking to purchase products ...

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19 Dec
Digital marketing trends for 2018

Digital marketing trends for 2018

New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. Mobile CX (Customer Experience) Mobile is becoming ...

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22 Feb
Important Google Ranking Factors in 2017

Important Google Ranking Factors in 2017

Google is constantly improving their search algorithm and results pages. So what is new in 2017? Google have already confirmed a mobile-first index and prioritisation on local searches. Local Search Local results have already been more prominent in the past. This trend will continue as more people use the search ...

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09 Feb
Ways to stand out in GOOGLE

Ways to stand out in GOOGLE

Google uses about 200 ranking factors in their algorithm. Domain name, domain age, keyword use, tag (h1, h2, h3 ,..) , content length, uniqueness of content, SSL certificate, number of pages, multimedia, social authority, site speed, use of google analytics and webmaster tools, to name but a view … Google ...

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