Startup marketing is a whole different science. Everything needs to be created from scratch and there is a lot to consider.
From experience with all the work that goes into starting a business, there is often little time to think about marketing strategies and not much of a budget.
A Key Performance Indicator (KPIs), is a measurable value that shows progress in reaching a specific business goal.
An online marketing KPI can be tied to specific objectives of a marketing campaign or channel. It indicates progress and helps measure the effectiveness and Return On Investment (ROI).
In simple terms ...
Local marketing is a specific strategy businesses can use to target and reach potential customers within a certain distance of their business’s location.
Naturally customers are looking to purchase products or services in the most convenient way. Which often means they start their researche locally.
This is why for many ...
Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO,
Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising.
We often see business owners getting frustrated by not seeing the results or outcomes they're ...
Online marketing is one of the most powerful and effective ways to reach and engage with your target audience.
The key to success it to develop and to follow a digital marketing plan.
Your plan should include:
Brand: Mission and Values
Definition of Audience Segments and Peers
Clearly defined goals ...
Why pay your agency a monthly retainer?
Retainers are normally used for ongoing tasks where there is no defined start or end to the service provided. Commonly used for ongoing marketing, advertising
or support etc. A little bit like engaging a specialist employee but you also don't need to worry ...