Is it time to review your marketing strategies?

Is it time to review your marketing strategies?

In a small business every dollar counts. Keeping a close eye on how your marketing budget is spent can make a big difference. It’s easy to throw money at the latest trends trying to keep up with your competitors without getting a good return on investment.

When was the last time you reviewed and analysed your marketing strategy from top to bottom?

At Flux Creative we can review the effectiveness of your marketing strategy, where it might be lacking and provide you with a variety of other insights that can help you improve your return on investment.

Some questions you may want to ask our marketing experts:

  • What are the key marketing challenges your business is facing?
  • Who are your main 3 competitors and what stands out about them?
  • What marketing methods or campaigns do you currently use to generate new business enquiries?
  • What are the strengths of your current marketing efforts?
  • What are the weaknesses of your current marketing efforts?
  • What marketing channels are you currently using? (EG: Website, Newsletter, Social Media, …)
  • When has your website last been reviewed?
  • What marketing efforts have you recently tried? (EG: SEO, AdWords, … )
  • How much did you spend on marketing last year?
  • What is your return on investment for your current marketing?
  • Have you set any targets?
  • Have you been analysing your marketing KPIs? (EG: Google Analytics, Search Console, Social Media Insights, … )
  • Are you missing out on opportunities to reach your audience?
  • What do you want to achieve in the future?

Based on the findings of a marketing review, we make recommendations and help you with an action plan, then outline specific steps to optimise and improve your marketing outcomes. Prioritising areas for improvement and allocating resources and timelines.

Ready to chat? Give us a call (03) 9583 3358 or drop us a line.

Tip: Why a marketing plan is critical to success