Insights

28 Oct
Importance of online customer reviews

Importance of online customer reviews

According to recent research 90% of consumers read online reviews before visiting a business and 80% of consumers trust online reviews as much as personal recommendations. A majority of all online shoppers use reviews to assist them with their decisions. Reviews not only have the power to influence consumer decisions, ...

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06 Jul
Importance of Local Marketing

Importance of Local Marketing

Local marketing is a specific strategy businesses can use to target and reach potential customers within a certain distance of their business’s location. Naturally customers are looking to purchase products or services in the most convenient way. Which often means they start their researche locally. This is why for many ...

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02 Jul
The Power of Online Reviews

The Power of Online Reviews

Reviews have become an extremely powerful currency in this modern world of shared knowledge. We all know how valuable a trusted referral can be, from a friend telling you to read a book or recommending a restaurant. The travel and hospitality industries have been doing it for a long time. ...

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