Insights

27 Oct

YAJA Co-Founders join panel discussion about "Digital Technology and Public Communication" @ Northumbria University Newcastle (UK)

Volker Janssen (Co-Founder: Young Art Journalism News Feed + Awards - Left) and Erik Rathmayr (Director at Flux Creative / Publisher: ART NEWS PORTAL - Right) were invited by Dr Gabriel Moreno-Esparza (Senior Lecturer in Journalism at Northumbria University Newcastle, UK) to join Anne-Marie Lacey (Managing Director Filament PR) and Hugh Macknight (Policy and Communications Business Partner, Newcastle City Council) via Skype in a panel discussion covering "Digital Technology and Public Communication". ..

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19 Oct

What is the best time to post on Facebook, Twitter, Instagram and LinkedIn?

Timing is everything on social media. It isn’t enough to just post content to your channels whenever you feel like it. Some times are better than others. So, which one is best? ..

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12 Oct

What is SSL and why you should use it for your website?

SSL may sound familiar to many people but they might not necessarily know what it does exactly. Many large and popular websites already have SSL, even though you may not know it. Look at the navigation bar in your browser, whenever you notice a padlock, this means any data you transmit to the website will be secure.  ..

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11 Oct

Google AdWords Remarketing - A powerful marketing tool

Remarketing lets you show ads to people who've visited your website or used your mobile app. When people leave your website without buying anything, they will see these ads while they are browsing the web, watching YouTube videos or reading news sites. ..

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10 Oct

Introduction to Facebook Advertising

Advertising on Facebook is one of the most efficient ways to connect with your target audience online. Did you know that 96% of social media marketers consider Facebook the most effective social media advertising platform? ..

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13 Sep

Google Ranking Factors

Search engine optimization is a very important strategy to deliver the best results and returns. Best practice SEO improves the organic ranking of your website and helps to appear on top of the search engine result pages. ..

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04 Aug

Reasons Users Abandon Their Carts and What to Do About it

Shopping cart abandonment is a very common phenomenon, where customers add items to their online carts but then leave the site without making a purchase. The abandoned carts are potential revenue the retailer would have ideally obtained, but have lost. ..

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19 Jul

Boost your digital knowledge with “Google Digital Garage”

Google now offers free tutorials on everything you need to know about online marketing. ..

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21 Jun

Facebook Advertising vs. Google AdWords

Google and Facebook together are currently taking 20+ percent of the world's advertising budget across all media. Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two advertising platforms.  ..

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31 May

The Keys to Effectively Using Analytics

Analysing your website traffic and user behaviour is a must. The data collected helps you to improve and optimise your website and marketing efforts to get more customers and to increase your conversion rates and sales. ..

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31 May

Social Media Advertising Update

Online advertising like Google AdWords and now also Social media advertising has become a must for marketers purely because of the size of the audiences on social networks. ..

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30 May

eCommerce - Self Hosted v Hosted Solution

Setting up an online store begins with a simple but important decision: Will you use a hosted or self-hosted eCommerce platform? There is no such thing as a right or wrong answer. The decision is depending on your business needs and your budget. ..

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22 May

Valuable Plugins / Apps for your Adobe Business Catalyst Website

Apps or plugin are custom features that you we install as an add on to your business catalyst website. Find a list of selected helpful plugins below. ..

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08 May

Drive Revenue and Growth using Offers, Coupons, Discounts and Deals

Offering discounts is a powerful weapon to increase your online sales if used correctly. On the other hand they can do significant damage to your brand our worse your business can become unprofitable. It’s important to consider your overall brand strategy before you begin offering discounts. ..

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26 Apr

Digital Marketing Tips for Small Business

Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO, Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising. ..

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21 Apr

Increase conversion rates with landing page optimisation

There's no question that landing pages and the lead-capture forms that come with them are two of the most important elements of lead generation.  ..

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11 Apr

eCommerce: Increase conversion rates by turning Visitors into Customers.

First impressions counts. User friendly and conversion optimised home page, campaign landing page and product page layouts are the key to increase conversion rates. The way a product is showcased can either drive the user to continue to checkout or to click away from your online store. Here are a couple of tips to help increase conversions. ..

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11 Apr

Free online tools to assist small business owners

Small business owners are often time poor and need all the help they can get. Thankfully these days there are a lot of free online tools designed to help streamline day to day tasks. Below is a list of some of our favourites. ..

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15 Mar

Social Media Feed Application for Adobe Business Catalyst

Finally a simple way to aggregate all of your brands' social media posts into a single beautiful social media feed on your website.  ..

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10 Mar

How to increase your email campaign open rates by using killer subject lines.

According to a recent study by VentureBeat, email has the highest ROI of any marketing channel available. Standing out with your campaigns is more important than ever as 38% of consumers claim to receive more than 40 marketing emails per week. The subject line is your brands first impression. It’s crucial to get it right. To help you succeed we listed a couple of tips in this blog post. ..

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