Insights

14 Jan
Reasons not to use WordPress

Reasons not to use WordPress

WordPress (WP) is an open-source Content Management System (CMS), which means that anyone can download, install, use and modify the software for free. When it was launched in 2003 WordPress was designed to publish online blogs. Nearly 20 years on it has become the most popular content management website platform ...

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15 Dec
How to plan and implement a successful SEO Strategy?

How to plan and implement a successful SEO Strategy?

A SEO (Search Engine Optimisation) strategy is a detailed plan designed to improve a website’s search engine rankings with the aim of increasing its organic traffic. We always recommend a holistic approach to optimisation, ensuring searches relating to your brand, services or products remain positive. The strategy should list all ...

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01 Dec
A case study of a start-up: When to use SEO vs Social Media

A case study of a start-up: When to use SEO vs Social Media

Increasing reach through Search Engine Optimisation and Content Marketing strategies is an art which needs to be mastered. While many talk about it, not many know how to actually do it - well. In this Live Video our guest speakers Jeff Richardson and Erik Rathmayr will showcase how they tested ...

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10 Nov
Startup Marketing Support

Startup Marketing Support

Startup marketing is a whole different science. Everything needs to be created from scratch and there is a lot to consider. From experience with all the work that goes into starting a business, there is often little time to think about marketing strategies and not much of a budget. Getting ...

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08 Nov
Why are Digital Marketing KPI’s Important?

Why are Digital Marketing KPI’s Important?

A Key Performance Indicator (KPIs), is a measurable value that shows progress in reaching a specific business goal. An online marketing KPI can be tied to specific objectives of a marketing campaign or channel. It indicates progress and helps measure the effectiveness and Return On Investment (ROI). In simple terms ...

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28 Oct
Importance of online customer reviews

Importance of online customer reviews

According to recent research 90% of consumers read online reviews before visiting a business and 80% of consumers trust online reviews as much as personal recommendations. A majority of all online shoppers use reviews to assist them with their decisions. Reviews not only have the power to influence consumer decisions, ...

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27 Oct
Benefits of Digital Annual Reports

Benefits of Digital Annual Reports

What’s not to love about digital Annual Reports? They are not only engaging, sustainable, editable and accountable but are also a way to rapidly increase readership and overall ROI.  The evolution of Annual Reports and publication of large corporate documents has come a long way in recent years. It wasn’t ...

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27 Oct
Case Study - Digital Annual Report

Case Study - Digital Annual Report

Spiritual Health AssociationDesign and development of an interactive online Annual Report. The ChallengeWe were asked by one of our clients Spiritual Health Association to investigate the viability of creating an online Annual Report. The organisation needed an engaging but simple method to present their Annual Report to the board and members. It ...

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25 Oct
How do Google search algorithms work?

How do Google search algorithms work?

Google ranking systems are designed to help users find what they're looking for on the web. The algorithms sort through billions of web pages in a fraction of a second to rank the most relevant and useful information. To do this, there is not only one but a series of ...

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14 Apr
SEO Checklist

SEO Checklist

In our experience, nothing has website owners scratching their heads quite like Search Engine Optimisation (SEO). A lot of misconceptions and big promises send business owners around in circles. If you'd like to rank better and increase your site's traffic, the simple checklist in this article is a great starting ...

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14 Apr
The importance of images for websites and what to look out for

The importance of images for websites and what to look out for

Whether you are managing a corporate website or an online shop, quality images are essential for engaging the user and converting clicks into sales.  Images are the best way to communicate a lot of information in a short space of time. In a few short seconds the right image can ...

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13 Apr
What are the best WooCommerce Alternatives?

What are the best WooCommerce Alternatives?

WooCommerce is an open-source ecommerce plugin for WordPress. Open source means that the software is free to use and the source code can be inspected, modified and enhanced by anyone. This also means that the store owner needs to install and maintain the website on their own server and is ...

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13 Apr
What are the best WordPress alternatives?

What are the best WordPress alternatives?

WordPress is an open-source content management system written in PHP and paired with a MySQL or MariaDB database. The core functionality of WordPress comes for free but by itself has very limited functionality. Plugins are needed for pretty much everything. For example to duplicate a page or to add a ...

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06 Jul
Importance of Local Marketing

Importance of Local Marketing

Local marketing is a specific strategy businesses can use to target and reach potential customers within a certain distance of their business’s location. Naturally customers are looking to purchase products or services in the most convenient way. Which often means they start their researche locally. This is why for many ...

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03 Jul
Timely Tips for Renegotiating Due to Covid-19 - Pathfinders Downunder

Timely Tips for Renegotiating Due to Covid-19 - Pathfinders Downunder

Wayne Harrison is a highly respected researcher, practitioner, strategist and thought leader on negotiation and communication. For nearly 25 years Wayne has been providing proven and practical problem solving know how to communicate, influence, negotiate and manage conflict. Here are some of his insights into renegotiating due to the COVID ...

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18 Jun
 How Businesses Adapt During Covid-19 - Albert Part Driving Range

How Businesses Adapt During Covid-19 - Albert Part Driving Range

During the Covid shut down period the management team and I decided that we would try to use this period to stay connected to our driving range users and community. Clearly at the time we did not know how long the shutdown period would last and therefore it was important ...

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16 Jun
How Businesses Adapt During Covid-19 - Jeff Richardson

How Businesses Adapt During Covid-19 - Jeff Richardson

A message from Jeff Richardson, experienced business leader and founder of Why We Love Golf. “The recent changes in our society made us focus even harder on SEO which resulted in increase of visitors and time spent on site.” In case you are a keen golfer check out the site ...

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13 May
Neto ecommerce development

Neto ecommerce development

Neto is the only Australian retail and wholesale management platform that provides a complete solution for ecommerce, POS, inventory & fulfilment. Neto empowers retailers and wholesalers to build class leading, fully featured online stores. With Neto you have full access to HMTL and CSS which means your online store front ...

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12 May
How Businesses Adapt During Covid-19 - Red Tractor Foods

How Businesses Adapt During Covid-19 - Red Tractor Foods

Red Tractor is an Australian family owned health food brand based in Melbourne, Victoria. Across two manufacturing sites we employ 165 full time and a casual workforce of up to 100. At Red Tractor, the health & safety of our staff and food safety of our products is always paramount. ...

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07 May
Bend Like Bamboo - A Message from Tara Brayshaw, Principal of JinLi Wushu-Tai Chi

Bend Like Bamboo - A Message from Tara Brayshaw, Principal of JinLi Wushu-Tai Chi

We run a boutique Taijiquan and Qigong School based in Melbourne, Victoria. Like a lot of businesses, we had to react quickly to the COVID-19 restrictions as they were introduced. Not only did we face the risk of losing our business but more importantly we risked the physical, psychological, intellectual ...

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