Insights
Case Study - Content Marketing and SEO
Over 90 percent of online experiences begin with a search engine. Most of those searches begin within a popular search engine like Google, Yahoo!, or Bing. Generally speaking Content marketing is a strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and ...
Google ranking factors and what to look out for in 2024
There are around 200 known ranking factors the Google search algorithm looks at. The weight applied to each varies depending on the nature of a search query. When a user enters a query, Google machines search the index for matching pages and return the results they believe are the highest ...
What is PPC (Pay-Per-Click) advertising and how to use it to drive targeted traffic to your website?
PPC (Pay-Per-Click) advertising is a digital marketing model where advertisers pay a fee to have their ads displayed on a Search Engine Results Page (SERP) when someone types in specific keywords or phrases. The advertiser pays a Cost Per Click (CPC) rate whenever a user clicks on the ad and ...
Is it time to review your marketing strategies?
In a small business every dollar counts. Keeping a close eye on how your marketing budget is spent can make a big difference. It’s easy to throw money at the latest trends trying to keep up with your competitors without getting a good return on investment. When was the last ...
How to target your audience and capture customers
Capturing and engaging an audience is a key goal of marketing. The better you understand a target audience the more precise you can tailor a marketing message that resonates with them effectively. Some key points to consider: Understand Your Target Audience Research and analysing data sources like Google Analytics, Google ...
Modern (SEO) Search Engine Optimisation
In the competitive online environment it goes without saying that optimising websites and boosting rankings is critical. Traditionally SEO companies have applied a cookie-cutter approach to website optimisation which often included practices such as adding unrelated backlinks, loads of irrelevant content and short-tail keywords. In this fast changing environment it ...
Why should I use a marketing agency?
All businesses need to advertise! A rule-of-thumb is 5% of your revenue should go towards marketing. Now this may be slightly different depending on your sector and competition but an undeniable truth is that unless you operate in a monopoly you are going to need to advertise. All businesses have ...
Image copyright and what to look out for
According to the Copyright Act 1968 all creative works including music, writing, paintings, and photography are protected by copyright. The creator of the works does not even need to do anything for copyright to apply to their work. When using third party images on your websites, social media channels or ...
What is content marketing and why is it important?
Content marketing focuses on creating, publishing and distributing valuable, relevant and consistent content to attract and retain a defined target audience or customer base. Content marketing is not about selling directly, it's about storytelling. Humans have been telling and listening to stories since languages existed and naturally we enjoy being ...
YouTube vs Vimeo. Which streaming platform should you use?
Videos have become an important part of content marketing. The big question is which platform is the best for hosting your clips? While YouTube still is the king of online video, vimeo is certainly the closest competitor. Here are some pros, cons and facts about both. Vimeo pros Vimeo is ...
How to set up a LinkedIn ‘Newsletter’
The LinkedIn ‘Newsletter’ feature is a digital publishing environment that allows you to store and publish articles, daily, weekly, monthly, etc. The major benefit compared to a standard LinkedIn article is that your subscribers receive an in-app notification and email when you publish an article as a LinkedIn ‘Newsletter’. A ...
How to setup an effective email marketing campaign
Email marketing is one of the most effective ways to communicate with your customers. It can help you nurture leads, increase brand awareness and sell your products. According to recent studies by 'Constant Contact', the average return on investment with email marketing was $40 for every $1 spent. Email campaigns ...
Why a brand style guide is important for your business
A Brand Style Guide is a document outlining a set of standards and rules that define your company’s branding. It references grammar, tone, logo usage, colours, visuals, word usage, point of view, and more. Brand guidelines help you create a unified identity across various marketing channels, stakeholders and over time. ...
How to respond to negative online reviews
Online reviews on sites like Google, Facebook or ecommerce websites give consumers a way to share their experiences with a business. As much as positive reviews help to sell. Negative reviews can have real consequences, reduce revenue and damage brand reputation. Does a negative review really matter? Online reviews can ...
Why a marketing plan is critical to success
By definition a marketing plan is an operational document that outlines an organisation's marketing strategy and details a plan to use communication channels and advertising to target specific markets. Every business should have a marketing plan! It doesn't matter if you are a sole trader, small business or a major ...
Google Universal Analytics to be discontinued from 1st July 2023
Google Analytics was officially launched on the 14th of November 2005. As of 2019, Google Analytics has been the most widely used web analytics service on the internet. After all those years Google Analytics known officially as Universal Analytics (UA) is now going to be phased out and replaced by ...
Regular website maintenance is critical
There is a lot more to website maintenance than meets the eye. We know, because we deal with it everyday, from security and content updates through to website speed and search engine compatibility. Just like the maintenance of your car, it's worth keeping on top of it before the problems ...
The benefits of LinkedIn Ads
LinkedIn is the world's largest professional social network, with over 660 million registered users. Around 300 million of them are active on a monthly basis. Out of that, 90 million are senior-level influencers and 60 million hold decision-making positions. This is basically why LinkedIn has proven to be such an ...
Good branding is more than just a logo
Good branding is often underestimated, undervalued and miss understood. You only get one chance to make a good first impression! That first impression needs to be clear and effective. Too few medium sized businesses understand how they are perceived in the marketplace. They may be a new business or they ...
How to best optimise your Google MyBusiness profile
A Google MyBusiness profile is a free listing that helps you show up where it matters the most... on local Google Searches and Google Maps when people search for your business. Once set up you can update and manage your details such as address, phone number, website URL, opening hours ...
Case Study - Content Marketing and SEO
Google ranking factors and what to look out for in 2024
What is PPC (Pay-Per-Click) advertising and how to use it to drive targeted traffic to your website?
Is it time to review your marketing strategies?
How to target your audience and capture customers
Modern (SEO) Search Engine Optimisation
Why should I use a marketing agency?
Image copyright and what to look out for
What is content marketing and why is it important?
YouTube vs Vimeo. Which streaming platform should you use?
How to set up a LinkedIn ‘Newsletter’
How to setup an effective email marketing campaign
Why a brand style guide is important for your business
How to respond to negative online reviews
Why a marketing plan is critical to success
Google Universal Analytics to be discontinued from 1st July 2023
Regular website maintenance is critical