Insights

08 Jun

AMP - Accelerated Mobile Pages

The Accelerated Mobile Pages Project (AMP) led by Google is an open-source website publishing technology designed to improve the performance of web content and advertisements. ..

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07 Jun

EU General Data Protection Regulation - GDPR

The GDPR is a new set of rules designed to give EU citizens more control over their personal data. It aims to simplify the regulatory environment for business so both citizens and businesses in the European Union can fully benefit from the digital economy. ..

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06 Apr

Adobe Business Catalyst - End of Life Announcement

Important Update from Adobe - 11th April 2018: More than two weeks have passed since the End of Life Announcement for Business Catalyst. During this time we have listened to your feedback on a variety of channels in addition to speaking directly with our partners. Two pain points we’ve heard consistently are the timelines for closing down Business Catalyst along with the ability to upgrade trial sites to paid. Recognizing that these are challenges that many partners face, we have decided to modify our plans in order to ease your transition out of the Business Catalyst platform, as follows: ..

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17 Jan

Brand building for small business

Branding is just as important for small businesses as it is for big names. Indeed, many large corporates try to look smaller than they are, seeking personal appeal or attractive to consumers that support independent brands. ..

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20 Dec

Digital marketing trends for 2018

New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. ..

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27 Oct

YAJA Co-Founders join panel discussion about "Digital Technology and Public Communication" @ Northumbria University Newcastle (UK)

Volker Janssen (Co-Founder: Young Art Journalism News Feed + Awards - Left) and Erik Rathmayr (Director at Flux Creative / Publisher: ART NEWS PORTAL - Right) were invited by Dr Gabriel Moreno-Esparza (Senior Lecturer in Journalism at Northumbria University Newcastle, UK) to join Anne-Marie Lacey (Managing Director Filament PR) and Hugh Macknight (Policy and Communications Business Partner, Newcastle City Council) via Skype in a panel discussion covering "Digital Technology and Public Communication". ..

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19 Oct

What is the best time to post on Facebook, Twitter, Instagram and LinkedIn?

Timing is everything on social media. It isn’t enough to just post content to your channels whenever you feel like it. Some times are better than others. So, which one is best? ..

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12 Oct

What is SSL and why you should use it for your website?

SSL may sound familiar to many people but they might not necessarily know what it does exactly. Many large and popular websites already have SSL, even though you may not know it. Look at the navigation bar in your browser, whenever you notice a padlock, this means any data you transmit to the website will be secure.  ..

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11 Oct

Google AdWords Remarketing - A powerful marketing tool

Remarketing lets you show ads to people who've visited your website or used your mobile app. Once a visitor leaves your website (without buying anything) they will see these ads while browsing the web, watching YouTube videos or reading news sites. ..

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10 Oct

Introduction to Facebook Advertising

Advertising on Facebook is one of the most efficient ways to connect with your target audience online. Did you know that 96% of social media marketers consider Facebook the most effective social media advertising platform? ..

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13 Sep

Google Ranking Factors

Search engine optimization is a very important strategy to deliver the best results and returns. Best practice SEO improves the organic ranking of your website and helps to appear on top of the search engine result pages. ..

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04 Aug

Reasons Users Abandon Their Carts and What to Do About it

Shopping cart abandonment is a very common phenomenon, where customers add items to their online carts but then leave the site without making a purchase. The abandoned carts are potential revenue the retailer would have ideally obtained, but have lost. ..

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19 Jul

Boost your digital knowledge with “Google Digital Garage”

Google now offers free tutorials on everything you need to know about online marketing. ..

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21 Jun

Facebook Advertising vs. Google AdWords

Google and Facebook together are currently taking 20+ percent of the world's advertising budget across all media. Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two advertising platforms.  ..

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31 May

Social Media Advertising Update

Online advertising like Google AdWords and now also Social media advertising has become a must for marketers purely because of the size of the audiences on social networks. ..

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31 May

The Keys to Effectively Using Analytics

Analysing your website traffic and user behaviour is a must. The data collected helps you to improve and optimise your website and marketing efforts to get more customers and to increase your conversion rates and sales. ..

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30 May

eCommerce - Self Hosted v Hosted Solution

Setting up an online store begins with a simple but important decision: Will you use a hosted or self-hosted eCommerce platform? There is no such thing as a right or wrong answer. The decision is depending on your business needs and your budget. ..

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22 May

Valuable Plugins / Apps for your Adobe Business Catalyst Website

Apps or plugin are custom features that you we install as an add on to your business catalyst website. Find a list of selected helpful plugins below. ..

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08 May

Drive Revenue and Growth using Offers, Coupons, Discounts and Deals

Offering discounts is a powerful weapon to increase your online sales if used correctly. On the other hand they can do significant damage to your brand our worse your business can become unprofitable. It’s important to consider your overall brand strategy before you begin offering discounts. ..

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26 Apr

Digital Marketing Tips for Small Business

Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO, Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising. ..

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