Insights
EU General Data Protection Regulation - GDPR
The GDPR is a new set of rules designed to give EU citizens more control over their personal data. It aims to simplify the regulatory environment for business so both citizens and businesses in the European Union can fully benefit from the digital economy. The reforms are designed to reflect ...
Adobe Business Catalyst - End of Life Announcement
Important Update from Adobe - 11th April 2018: More than two weeks have passed since the End of Life Announcement for Business Catalyst. During this time we have listened to your feedback on a variety of channels in addition to speaking directly with our partners. Two pain points we’ve heard ...
Brand building for small business
Branding is just as important for small businesses as it is for big names. Indeed, many large corporates try to look smaller than they are, seeking personal appeal or attractive to consumers that support independent brands. What is Small Business Branding Yes branding is about your logo, your stationery and ...
Digital marketing trends for 2018
New trends and technologies are entering the market place and the move into 2018 comes with a shift in digital marketing. We would like to share what we think will be some of the major marketing trends to look out for in 2018. Mobile CX (Customer Experience) Mobile is becoming ...
YAJA Co-Founders join panel discussion about - Digital Technology and Public Communication - at Northumbria University Newcastle (UK)
Volker Janssen (Co-Founder: Young Art Journalism News Feed + Awards - Left) and Erik Rathmayr (Director at Flux Creative / Publisher: ART NEWS PORTAL - Right) were invited by Dr Gabriel Moreno-Esparza (Senior Lecturer in Journalism at Northumbria University Newcastle, UK) to join Anne-Marie Lacey (Managing Director Filament PR) and ...
What is the best time to post on Facebook, Twitter, Instagram and LinkedIn?
Timing is everything on social media. It isn’t enough to just post content to your channels whenever you feel like it. Some times are better than others. So, which one is best? Unfortunately, there's no perfect answer. Different businesses and industries may find different days and times which work best ...
What is SSL and why you should use it for your website?
SSL may sound familiar to many people but they might not necessarily know what it does exactly. Many large and popular websites already have SSL, even though you may not know it. Look at the navigation bar in your browser, whenever you notice a padlock, this means any data you ...
Google AdWords Remarketing - A powerful marketing tool
Remarketing lets you show ads to people who've visited your website or used your mobile app. Once a visitor leaves your website (without buying anything) they will see these ads while browsing the web, watching YouTube videos or reading news sites. Remarketing in Google AdWords consists of static images, animated ...
Introduction to Facebook Advertising
Advertising on Facebook is one of the most efficient ways to connect with your target audience online. Did you know that 96% of social media marketers consider Facebook the most effective social media advertising platform? In the past years, social media advertising has grown into a highly popular marketing channel, ...
Google Ranking Factors
Search engine optimization is a very important strategy to deliver the best results and returns. Best practice SEO improves the organic ranking of your website and helps to appear on top of the search engine result pages. So what do you need to look out for and what are the ...
Reasons Users Abandon Their Carts and What to Do About it
Shopping cart abandonment is a very common phenomenon, where customers add items to their online carts but then leave the site without making a purchase. The abandoned carts are potential revenue the retailer would have ideally obtained, but have lost. What is the abandonment rate? The abandonment rate is the ...
Boost your digital knowledge with “Google Digital Garage”
Google now offers free tutorials on everything you need to know about online marketing. You can: Watch free video sessions about search marketing, social media and more. Create a learning plan that’s right for you whether you are selling online or simply want to reach more people on social media. ...
Facebook Advertising vs. Google AdWords
Google and Facebook together are currently taking 20+ percent of the world's advertising budget across all media. Before we look at the various strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between the two advertising platforms. Google AdWords - Paid Search Google ...
Social Media Advertising Update
Online advertising like Google AdWords and now also Social media advertising has become a must for marketers purely because of the size of the audiences on social networks. Advertising on social media has changed. Recent updates to algorithm upgrades gives users a better experience. Rendering less promotional and more relevant ...
The Keys to Effectively Using Analytics
Analysing your website traffic and user behaviour is a must. The data collected helps you to improve and optimise your website and marketing efforts to get more customers and to increase your conversion rates and sales. Despite the effectiveness of all the analytic tools available a lot of ecommerce businesses ...
eCommerce - Self Hosted v Hosted Solution
Setting up an online store begins with a simple but important decision: Will you use a hosted or self-hosted eCommerce platform? There is no such thing as a right or wrong answer. The decision is depending on your business needs and your budget. What is the difference? Whit a managed ...
Valuable Plugins / Apps for your Adobe Business Catalyst Website
Apps or plugin are custom features that you we install as an add on to your business catalyst website. Find a list of selected helpful plugins below. Insites - Xero Integration - Orders and Contacts If you run an online store and use Xero for your accounting package, then this ...
Drive Revenue and Growth using Offers, Coupons, Discounts and Deals
Offering discounts is a powerful weapon to increase your online sales if used correctly. On the other hand they can do significant damage to your brand our worse your business can become unprofitable. It’s important to consider your overall brand strategy before you begin offering discounts. Building an online business ...
Digital Marketing Tips for Small Business
Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO, Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising. We often see business owners getting frustrated by not seeing the results or outcomes they're ...
Increase conversion rates with landing page optimisation
There's no question that landing pages and the lead-capture forms that come with them are two of the most important elements of lead generation. Landing page optimisation is one of the best ways to increase the performance of your PPC campaigns and maximize your ROI. This is why you should ...
EU General Data Protection Regulation - GDPR
Adobe Business Catalyst - End of Life Announcement
Brand building for small business
Digital marketing trends for 2018
What is the best time to post on Facebook, Twitter, Instagram and LinkedIn?
What is SSL and why you should use it for your website?
Google AdWords Remarketing - A powerful marketing tool
Introduction to Facebook Advertising
Reasons Users Abandon Their Carts and What to Do About it
Boost your digital knowledge with “Google Digital Garage”
Facebook Advertising vs. Google AdWords
Social Media Advertising Update
The Keys to Effectively Using Analytics
eCommerce - Self Hosted v Hosted Solution
Valuable Plugins / Apps for your Adobe Business Catalyst Website
Drive Revenue and Growth using Offers, Coupons, Discounts and Deals