Insights

18 Jun
 How Businesses Adapt During Covid-19 - Albert Part Driving Range

How Businesses Adapt During Covid-19 - Albert Part Driving Range

During the Covid shut down period the management team and I decided that we would try to use this period to stay connected to our driving range users and community. Clearly at the time we did not know how long the shutdown period would last and therefore it was important ...

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16 Jun
How Businesses Adapt During Covid-19 - Jeff Richardson

How Businesses Adapt During Covid-19 - Jeff Richardson

A message from Jeff Richardson, experienced business leader and founder of Why We Love Golf. “The recent changes in our society made us focus even harder on SEO which resulted in increase of visitors and time spent on site.” In case you are a keen golfer check out the site ...

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13 May
Neto ecommerce development

Neto ecommerce development

Neto is the only Australian retail and wholesale management platform that provides a complete solution for ecommerce, POS, inventory & fulfilment. Neto empowers retailers and wholesalers to build class leading, fully featured online stores. With Neto you have full access to HMTL and CSS which means your online store front ...

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12 May
How Businesses Adapt During Covid-19 - Red Tractor Foods

How Businesses Adapt During Covid-19 - Red Tractor Foods

Red Tractor is an Australian family owned health food brand based in Melbourne, Victoria. Across two manufacturing sites we employ 165 full time and a casual workforce of up to 100. At Red Tractor, the health & safety of our staff and food safety of our products is always paramount. ...

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07 May
Bend Like Bamboo - A Message from Tara Brayshaw, Principal of JinLi Wushu-Tai Chi

Bend Like Bamboo - A Message from Tara Brayshaw, Principal of JinLi Wushu-Tai Chi

We run a boutique Taijiquan and Qigong School based in Melbourne, Victoria. Like a lot of businesses, we had to react quickly to the COVID-19 restrictions as they were introduced. Not only did we face the risk of losing our business but more importantly we risked the physical, psychological, intellectual ...

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07 May
How Businesses Adapt During Covid-19 - Andrew Reilly

How Businesses Adapt During Covid-19 - Andrew Reilly

From my position as an equipment and vehicle finance broker, I have seen a variety of situations unfold during the CV19 pandemic. Many businesses/industries are trading strongly but others are either shutting down or looking to me for assistance in restructuring their loans and leases. What is useful to know ...

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07 May
How Businesses Adapt During Covid-19 - Martin Peet

How Businesses Adapt During Covid-19 - Martin Peet

“COVID-19 won’t be around forever but, while it’s here, could it possibly impact the way that our customers will want or are compelled to interact with our organisations? My company, Advance Scientific, has a significant portion of its customer base located at Australia’s leading universities and many of our sales ...

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14 Apr
How Businesses Adapt During Covid-19 - Elio Sanciolo

How Businesses Adapt During Covid-19 - Elio Sanciolo

Since the Coronavirus started our lives as we know them have been turned upside down. It's hard to predict or imaging what the overall Medical, Economic and Social outcome will be. To get a better understanding on how small and medium business are adapting their strategy during the crises we ...

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26 Nov
SiteGlide CMS

SiteGlide CMS

SiteGlide is a powerful CMS without limitations based on PlatformOS. The hybrid SaaS (Software as a Service) model gives site owners total control over layout and functionality while Siteglide takes care of maintenance, updates and security. Siteglide opens up endless opportunities for personalisation, automation, interactivity and in general far richer ...

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05 Jul
Google’s New Search Algorithm Changes

Google’s New Search Algorithm Changes

Snap Shot of Googles Recent Updates Google is making changes at a rapid pace, their 2018 series of updates brought in big ranking changes to a variety of different websites. With updates like the Google Medic in which websites related to e-commerce and health had their rankings affected significantly. We ...

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04 Jul
Benefits of Adding a Live Chat to your Website

Benefits of Adding a Live Chat to your Website

Live chat software is a tool that can be added to your website, where you can offer immediate customer support. It works as an instant messenger, where your customers can communicate with one of your staff in real time through a pop up window. Such support has the ability to ...

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02 Jul
The Power of Online Reviews

The Power of Online Reviews

Reviews have become an extremely powerful currency in this modern world of shared knowledge. We all know how valuable a trusted referral can be, from a friend telling you to read a book or recommending a restaurant. The travel and hospitality industries have been doing it for a long time. ...

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12 Feb
Digital Marketing Trends 2019

Digital Marketing Trends 2019

The goal of marketing and digital marketing has always been the same: getting and keeping the audience's attention. Every year, new technologies are released and existing technologies get smarter, forcing customers to continue to be bombarded with marketing at a faster and faster pace each year. We have identified some ...

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12 Feb
Web technologies explained - Software as a Service vs Open Source vs Bespoke Development

Web technologies explained - Software as a Service vs Open Source vs Bespoke Development

We often get asked by our clients what the difference is between Software as a Service (SaaS), Open Source Software (OSS) and bespoke development? And which technology they should use for their website, CRM or online shop? The answer is, there is no such thing as the best solution or ...

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10 Oct
Adobe Business Catalyst website migration to Treepl CMS

Adobe Business Catalyst website migration to Treepl CMS

As of 26 of March 2018, Adobe has announced end-of-life for their Business Catalyst CMS, leaving around 77,000 customers with no other alternative than to migrate or rebuild their current website onto a different platform by March 2021. Luckily there are many great alternatives available in the marketplace today. Amongst ...

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26 Sep
Treepl CMS

Treepl CMS

The Treepl CMS has been developed as a joint effort by Code Production and former Adobe Business Catalyst Partners. What is Treepl CMS (Content Management System) The concept is to provide a new and advanced platform with significant technological advantage for newly developed sites as well as to offer an ...

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15 Aug
Target your customers with remarketing

Target your customers with remarketing

Remarketing is the practice of utilising tools to track customers that visit your website, by subsequently “following” them around the internet and presenting your ads and follow up emails. With the aim of directing them back to your site for further interest and possible conversion. According to recent studies 96-98% ...

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14 Aug
The importance of Google local search

The importance of Google local search

Recently, Google announced another change to ensure that search results are even more local and more relevant. Local Search Engine Optimization (SEO) is a proven practice of online marketing that promotes local businesses and their corresponding services to their local communities. More than half the customers looking to purchase products ...

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26 Jul
Think Campaign not Channel

Think Campaign not Channel

Unfortunately a common online marketing mistake we see with a lot of businesses is that Social Media, SEO or PPC exist in a vacuum. They focus on a single channel, instead of creating campaigns that can capitalise on a multi channel approach. Their efforts are often aimed at achieving a ...

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08 Jun
AMP - Accelerated Mobile Pages

AMP - Accelerated Mobile Pages

The Accelerated Mobile Pages Project (AMP) led by Google is an open-source website publishing technology designed to improve the performance of web content and advertisements. More than ever, we use our smartphones and mobile devices to discover and digest news, read content and find fresh, interesting information on the web. ...

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