Insights
Regular website maintenance is critical
There is a lot more to website maintenance than meets the eye. We know, because we deal with it everyday, from security and content updates through to website speed and search engine compatibility. Just like the maintenance of your car, it's worth keeping on top of it before the problems ...
The benefits of LinkedIn Ads
LinkedIn is the world's largest professional social network, with over 660 million registered users. Around 300 million of them are active on a monthly basis. Out of that, 90 million are senior-level influencers and 60 million hold decision-making positions. This is basically why LinkedIn has proven to be such an ...
Good branding is more than just a logo
Good branding is often underestimated, undervalued and miss understood. You only get one chance to make a good first impression! That first impression needs to be clear and effective. Too few medium sized businesses understand how they are perceived in the marketplace. They may be a new business or they ...
How to best optimise your Google MyBusiness profile
A Google MyBusiness profile is a free listing that helps you show up where it matters the most... on local Google Searches and Google Maps when people search for your business. Once set up you can update and manage your details such as address, phone number, website URL, opening hours ...
What is marketing automation?
Marketing automation is cloud based technology that automates customer communication across multiple online channels. For example if you are running an ecommerce store, automated follow up emails can be sent to customers who abandon their shopping cart. You can also trigger regular product recommendation emails based on your customers' profile ...
How to plan and implement a successful SEO Strategy?
A Search Engine Optimisation (SEO) strategy is a detailed plan designed to improve a website’s search engine rankings with the aim of increasing its organic traffic. We always recommend a holistic approach to optimisation, ensuring all search results relating to your brand create a positive experience. The strategy should list ...
A case study of a start-up: When to use SEO vs Social Media
Increasing reach through Search Engine Optimisation and Content Marketing strategies is an art which needs to be mastered. While many talk about it, not many know how to actually do it - well. In this Live Video our guest speakers Jeff Richardson and Erik Rathmayr will showcase how they tested ...
Startup Marketing Support
Startup marketing is a whole different science. Everything needs to be created from scratch and there is a lot to consider. From experience with all the work that goes into starting a business, there is often little time to think about marketing strategies and not much of a budget. Getting ...
Why are Digital Marketing KPIs Important?
Key Performance Indicators (KPIs), are a measurable values that show progress in reaching a specific business goal. An online marketing KPI can be tied to specific objectives of a marketing campaign or channel. It indicates progress and helps measure the effectiveness and Return On Investment (ROI). In simple terms spending ...
Importance of online customer reviews
According to recent research 90% of consumers read online reviews before visiting a business and 80% of consumers trust online reviews as much as personal recommendations. This is pretty staggering to know that the majority of all online shoppers use reviews to assist them with their decisions. Reviews not only ...
Benefits of Digital Annual Reports
What’s not to love about digital Annual Reports? They are not only engaging, sustainable, editable and accountable but are also a way to rapidly increase readership and overall ROI. The evolution of Annual Reports and publication of large corporate documents has come a long way in recent years. It wasn’t ...
Case Study - Digital Annual Report
Spiritual Health Association Design and development of an interactive online Annual Report. The Challenge We were asked by one of our clients Spiritual Health Association to investigate the viability of creating an online Annual Report. The organisation needed an engaging but simple method to present their Annual Report to the ...
How do Google search algorithms work?
Google ranking systems are designed to help users find what they're looking for on the web. The algorithms sort through billions of web pages in a fraction of a second to rank the most relevant and useful information. To do this, there is not only one but a series of ...
SEO Checklist
In our experience, nothing has website owners scratching their heads quite like Search Engine Optimisation (SEO). A lot of misconceptions and big promises send business owners around in circles. If you'd like to rank better and increase your site's traffic, the simple checklist in this article is a great starting ...
The importance of images for websites and what to look out for
Whether you are managing a corporate website or an online shop, quality images are essential for engaging the user and converting clicks into sales. Images are the best way to communicate a lot of information in a short space of time. In a few short seconds the right image can ...
What are the best WooCommerce Alternatives?
WooCommerce is an open-source ecommerce plugin for WordPress. Open source means that the software is free to use and the source code can be inspected, modified and enhanced by anyone. This also means that the store owner needs to install and maintain the website on their own server and is ...
What are the best WordPress alternatives?
WordPress is an open-source content management system written in PHP and paired with a MySQL or MariaDB database. The core functionality of WordPress comes for free but by itself has very limited functionality. Plugins are needed for pretty much everything. For example to duplicate a page or to add a ...
Reasons not to use WordPress
WordPress (WP) is an open-source Content Management System (CMS), which means that anyone can download, install, use and modify the software for free. When it was launched in 2003 WordPress was designed to publish online blogs. Nearly 20 years on it has become the most popular content management website platform ...
Importance of Local Marketing
Local marketing is a specific strategy businesses can use to target and reach potential customers within a certain distance of their business’s location. Naturally customers are looking to purchase products or services in the most convenient way. Which often means they start their researche locally. This is why for many ...
Timely Tips for Renegotiating Due to Covid-19 - Pathfinders Downunder
Wayne Harrison is a highly respected researcher, practitioner, strategist and thought leader on negotiation and communication. For nearly 25 years Wayne has been providing proven and practical problem solving know how to communicate, influence, negotiate and manage conflict. Here are some of his insights into renegotiating due to the COVID ...
Regular website maintenance is critical
Good branding is more than just a logo
How to best optimise your Google MyBusiness profile
How to plan and implement a successful SEO Strategy?
A case study of a start-up: When to use SEO vs Social Media
Why are Digital Marketing KPIs Important?
Importance of online customer reviews
Benefits of Digital Annual Reports
Case Study - Digital Annual Report
How do Google search algorithms work?
The importance of images for websites and what to look out for
What are the best WooCommerce Alternatives?
What are the best WordPress alternatives?
Timely Tips for Renegotiating Due to Covid-19 - Pathfinders Downunder