Digital Marketing Tips for Small Business

Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO, Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising.

We often see business owners getting frustrated by not seeing the results or outcomes they're after. One of the most common reasons we find for these poor outcomes is that there is no overall strategy in place.

There is no such thing as a one size fits all marketing formula however all businesses need to know their audience and create targeted communication to that audience based on a well developed plan.

Based on the following steps:

  • Identify your target audience
  • Determine your strategy and goals
  • Select the right channels for your audience
  • Create campaigns and offers
  • Follow a marketing calendar
  • Set and work to budgets
  • Test and Measure (Audience and ROI)
  • Ongoing improvement and optimisation

Online marketing myths

Being a relatively new marketing discipline online marketing has a lot of myths associated with it. Below are a couple of the questions we often get asked by our clients.

Is digital marketing expensive?

Technology has evolved, software and hosting have gotten cheaper. While it’s true the higher the budget the greater the outcome businesses nowadays don’t need thousands of dollars to get started.

Are results instant?

Naturally there can be a buffer between when a marketing campaign begins and when you start seeing results. Running Google AdWords or Facebook lead ads can show instant returns compared to SEO which will take a couple of months to show results and is more a long term and ongoing exercise.

Does more traffic to my website equal more money?

In theory yes. The long term goal of digital marketing though is to understand your customers demographic and to drive targeted quality traffic to your site. Conversion rates are also highly depending on how well your product or campaing landing pages have been setup.

Find tips on how to optimise landing pages here.

Is email marketing spam?

The answer is simply no. Email marketing has been statistically proven to be one of the digital marketing channels which provides the highest ROI.

Do I need to be on every social media platform?

Again it’s all about finding your target demographic in the crowd that is the internet. Social media channels which work for some brands might not work as well for others.

Wrap up

To take full advantage of the internet you have to understand online strategies and techniques. To market your business well you need to engage with your audience to achieve maximum return on investment.

If you have any questions or would like to know how Flux Creative can help you achieve your goals please feel free to contact us for a free introductory meeting.