Trends in online video consumption

It’s no secret that videos are the most consumed content online. Especially live streaming will change the way we will watch broadcasts in the future. To give you a bit of an overview we thought it might be worth while to point out a couple of key figures and trends in this article.

Did you know?

  • 85% of adults aged 18-49 use multiple devices at the same time.
  • Teens watch 64% less TV than adults.
  • Advertisers on prime-time TV could reach 56% more 18-49 year olds by also advertising on YouTube.
  • Digital Ad spending has surpassed TV Ad spending in the US.
  • In 2017 video traffic is expected to make up 74% of internet use.
  • More broadcasters will move into live streaming online.
  • Virtual reality (VR Streaming) is becoming more wide spread.
  • New technologies like 4K streaming will become common.
  • Social media channels are adapting. E.g.: Facebook launched Live 360 Video
  • The internet of things is becoming more and more reality.

YouTube Statistics

  • YouTube has over a billion users. Almost one third of all people on the internet.
  • YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
  • More than half of YouTube views come from mobile devices.
  • YouTube has launched local versions in more than 88 countries.
  • You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population).
  • The number of channels earning six figures per year on YouTube is up 50% y/y.
  • As of March 2015, creators filming in YouTube Spaces have produced over 10,000 videos which have generated over 1 billion views and 70+ million hours of watch time.