Search engine optimization is a very important strategy to deliver the best results and returns. Best practice SEO improves the organic ranking of your
website and helps to appear on top of the search engine result pages.
So what do you need to look out for and what are the most important ranking factors for search engines?
Most Important Ranking Factors, According to SEO Industry Studies
Content is one of the most important Google ranking factors, according to search engine optimisation experts. This shouldn’t be news — content has
been an important ranking factor for a while — but in recent years, we’ve seen a shift away from keyword-focused content towards more relevant
content written in natural language.
Backlinks remain an important Google ranking factor, but over the years, Google has learned to weed out the bad links from the good. More links will still
result in a higher score, but only if they’re from a number of diverse and authoritative domains.
Mobile User Experience
One of the biggest changes we saw in 2016 was Google’s shift towards mobile-first indexing. This means that Google’s index will now primarily crawl the
mobile version of websites as opposed to the desktop version.
Mobile optimization is an extremely important ranking factor. All of the top 100 most visible domains have mobile-friendly solutions, according to Search
These include, encryption (HTTPS), correct use of headlines H1 and H2, anchor text (clickable text in a hyperlink) and emphasis on mobile first.
Google RankBrain algorithm
Google's using a machine learning technology called RankBrain to help deliver its search results. RankBrain is part of Google’s overall search “algorithm,”
a computer program that’s used to sort through the billions of pages it knows about and find the ones deemed most relevant for particular queries.
SEO Quick Tips:
Switch to HTTPS encryption.
Correct use of headings H1, H2, H3, ...
Remove all intrusive interstitials from your mobile website.
Share your content in social media
Optimise your title tags
Optimise your images, file name, file size and alt tags
Content: Write for humans first
Difference between On Page, Off Page, Site and domain factors.
SEO techniques can be classified into groups.
On page factors
On page SEO deals with aspects on your website that can be optimized for search engines.
Keyword in URL
Keyword in the title tag.
Keyword in meta description tag.
Keyword in H1 tag.
Correct use of headline hierarchy
Using keywords in the pages copy.
The length of the content. (Long and useful)
Duplicate content. - This can hurt your ranking!
Canonical tag. (Helping search engines identify which is the original page in relation to duplicated content)
Image Optimization (File size, file name, alt tag, caption and description)
Outbound links (Linking to authoritative pages sends trust signals)
Off page factors
Off page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website on leading search engines.
The number of quality and trusted linking domains.
The number of linking pages.
Domain Authority of linking page
Authority of linking domain
Link relevancy (related to content and keywords)
Links from a homepage
The diversity of link types (too many links of one type might hurt your ranking)
There are certain site-wide factors that can affect your site’s search visibility as well.
Domain trust (sites that Google trusts)
Domain name (Keyword in name)
Mobile optimised site
Google search console integration
Use of HTTPS
Lastly, your domain can affect your rankings as well. Some of the domain signals aren’t as strong as they used to be, there are few things worth paying
Domain registration length
Country TLD extension
List of Google's 200+ ranking factors
Google probably uses 200 factors in their search algorithm. Some of them are proven, some are controversial and some are only speculation.
Also be aware that some are more significant than others. But in case you are interested please find the extensive list below.
Usage of Keywords in Domain
Use Keyword as First Word of Domain
Domain Registration Length
Keyword in Sub-domain
Importance of Domain History
EMD (Exact Match Domains)
Battle of the Titans – Public vs Private WhoIs
Penalty for WhoIs Owner
Country Code TLD
Keywords in Title
Title Tag Starting with Keyword
Keywords in Description
Keyword in H1 Tag
Frequently Used Keyword in Phrase Document
Length of Content
Keyword Density Factor
LSI Keywords in Content
LSI Keywords in Title and Meta Description
Page Loading Scheme with HTML
Page Loading Scheme via Chrome
Canonical = Rel
Optimization of Images
Recent Updated Content
Magnitude of Content Updates
Historical and Page Updates
Prominence of Keywords
Keywords in H2 and H3 Tags
Order of Keywords
Outbound Link Quality
Outbound for Link Theme
Grammar and Spelling Check
Supplementary Content that Helps
Multimedia with Content
Number of Outbound Links
The Number of Internal Links on a Page
Quality of Internal Links of the Page
Links that are Affiliated
Domain Authority for Page Hosts
Page Rank of the Page
Page Category Matters
Keyword Usage in URL
Siting References and Source Links
Page Priority in Sitemap
Excess Outbound Links
Quantity of Other Keywords for Page Ranks
User Friendly Layouts
Site Level Factors
Quality-rich, Unique Content
The Most Important Page – Contact Us
Limiting the Number of Pages
Importance of Sitemap
Location of Server
The SSL Certificate
Service Terms and Privacy Pages
Duplicate On-site Meta Information
The Breadcrumb Navigation
Usage of Google Analytics and Webmaster Tools
Reviews and Feedback
Backlinks from Aged Domains
Linking Root Domains
Linking from Separate C-Class IPs
Use Links from edu or gov Domains
Get your Competitors’ Links
9 Social Shares for Related Pages
Links from Bad Neighbours
Linking to a Domain Homepage that Page Sits On
The List of Don’ts for Link Building
Diversity in Link Types
Sponsored Links or Other Words Around the Link
The Powerful Contextual Links
Excessive 301 Redirecting to the Page
The Backlink of Anchor Text
“Internal Link Anchor Text”
Attribution of Link Title
The Country TLD for Referring Domain
Content Link Location
Page Link Location
Linking Domain Relevancy
Page Level Relevancy
Text Around Link
Keyword Used in Title
Positive Link Velocity
Negative Link Velocity
“Hub” Page Links
Links from Authority Sites
Links used as Wikipedia Source
Real site link VS Splogs
Natural Link Profile
Content Links – User Generated
Links from 301
org Micro formats
The Trust Rank of Linking Site
The Number of Outbound Links on Page
Profile Links in Forum
Word Count in Linking Content
The Quality of Linking Content
Site wide Links
Google User Interaction Factors
The Organic CTR for a Keyword
The Organic CTR for all Keywords
Sites that are Blocked!
Google’s Toolbar Data
The Number of Comments
QDF (Query Deserves Freshness)
Query Deserves Diversity
Using Search History
Safety Filter (Safe Search)
Google News Box
Easter Egg Results
Single Site Results from Brands
Number of Tweets
Twitter Authority in User Accounts
Facebook Authority in User Accounts
Voting for Social Sharing Sites
Number of Google+1s
Google+ User Accounts Authority
Social Media and its Relevance
Website Level Social Signals
Brand Name in Anchor Text
Website Having Facebook Pages and Likes
Websites Having Twitter Profile with Followers
The LinkedIn Company Page
Employees Listed in LinkedIn
Social Media Accounts and its Legitimacy
Brand Name in New Site
Office Location with Google+ Local Listing
Website also, is Tax-Paying Business
Web Spam Factors
The Panda Penalty
Linking to Bad Neighbors
Popups and other ads
Over Optimization of Site
Advertisements Above the Fold
Hiding Affiliate Links
Excess of Page Rank Sculpting
IP Address Spam
Meta Tag Spamming
Off page spamming
Influx of Phony Links
Link Profile with Highest Number of Low-Quality Links
Linking Domain Relevancy
Unnatural Links (A Warning)
Links from same class C IP
Poison Anchor Text
Temporary Link Schemes – A Big “NO”
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