Digital marketing plan

Online marketing is one of the most powerful and effective ways to reach and engage with your target audience.

The key to success it to develop and to follow a digital marketing plan.

Your plan should include:

  • Brand: Mission and Values
  • Definition of Audience Segments and Peers
  • Clearly defined goals you want to achieve
  • Content Strategy and plan
  • Define your communication style
  • Content library - ideally images and video clips
  • Channel strategy: Which channels work best for your brand?
  • Timeline: monthly, quarterly, yearly plans
  • Budget: Set your budgets for services and ads
  • Reviews and Reports: ROIs, goals and audience behaviour

Online Marketing Discussion / Template:

Snapshot Now

  • Website technology
  • Audience behaviour on website
  • Social channels and audience

BRAND MISSION: WHO WE ARE:

  • What does your brand stand for?
  • Brand Values and Mission.

What are our AUDIENCE SEGMENTS?

  • Retail, wholesale, Online, Media, Members ...

GOALS: WHAT DO WE WANT TO ACHIEVE

  • Sales goals (Macro Goal)
  • Lead Generation
  • Increase Conversion Rates
  • Grow brand awareness
  • Audience Growth (members / eNews subscribers) (Micro Goals)
  • Grow Site Traffic
  • Grow social following

CHANNEL STRATEGY

  • Website
  • eNewsletter
  • Social Channels
  • Blogs
  • Online Magazines / Blogs

CONTENT STRATEGY

  • Grab attention and hold it
  • Create experiences
  • Share knowledge and experience
  • Provide resources
  • YouTube Clips
  • SEO/SEM VS Content Marketing
  • Brand Building VS SEO/SEM

TIMELINES

  • What is our overall strategy?
  • Quarterly, Yearly plans

ONLINE MARKETING BUDGETS

  • What are monthly budgets?
  • Agency services
  • Media buying

ADVERTISING CHANNELS

  • Facebook / Instagram (PPC)
  • Google AdWords (PPC)
  • Offline Magazines: advertorial / ads
  • Online Magazines, Blogs: advertorial / ads
  • Local and surrounding community

MEDIA PR

  • Do we have a media contact list?
  • What has been done so far?

REVIEW

  • Audience stats analyzing
  • Review and value – ROI

Tweak and Improve

  • A/B Testing
  • Split Testing
  • Channels and Message