Don’t Throw Money Away! Manage your Google Ads Account Properly.

Google Ads management involves planning, creating, running, monitoring and optimising paid advertising campaigns on the Google search engine.

It’s not uncommon for businesses to begin by managing Google Ads on their own, only to later find the results falling short of expectations and costs going up.

Proper Google Ads management addresses the issue of the underperforming “set-and-forget” approach into a data-driven, high-returning investment of a complex advertising expense.

We have outlined some key reasons below why professional Google Ads account management is critical for a successful advertising outcome.

Account Setup - The Foundation for Success

Google Ads is a highly sophisticated advertising platform offering extensive settings, options and advanced features. Before you spend a cent, your account needs to be properly configured to ensure long term success.

This not only involves configuring the Ads account but also other Google tools such as, Analytics, Merchant Centre and Search Console all need to be connected and implemented correctly.

Goal & Conversion Tracking

Google’s AI is only as smart as the data you give it. If you don't track conversions correctly, the AI is effectively "flying blind" and can not optimise your account.

Conversion tracking requires the right settings within the Ads account as well as adding all the necessary tracking codes to your website and / or setting up the Google Tag Manager.

Keyword and Competitor Research

It’s important to identify high-performing keywords, monitor emerging trends and closely track competitor activity. This ensures your campaigns stay profitable and don’t fall behind in a fast-changing market.

Strategy & Campaign Setup

This begins with research, defining goals, objectives and selecting the right campaign type for your business. Campaign setup also includes optimising your landing pages and creating ad assets, copy, visuals, videos, audience settings and more.

Cost Efficiency & ROI Maximisation

Regular, professional management ensures your campaigns are targeted and efficient. It also prevents wasted ad spend on underperforming keywords. Making sure your budget is invested in campaigns that actually generate conversions and sales.

Staying Agile

Markets change rapidly. Expert management allows campaigns to adapt in real-time, responding to trends, adjusting bids and refining targeting to reach customers most likely to buy.

Pitfalls using Automation and AI

Sometimes, even Google Auto Recommendations and AI Max can go rogue and miss configure campaigns. We had cases just recently where the AI set up assets like “Lead Forms” or used content from the clients’ websites in an unpredictable manner. Reinforcing why it’s important to monitor and correct AI adjustments to avoid additional PPC cost.

Time Savings

Google Ads management requires ongoing attention. A professional oversees daily performance, bid adjustments and ad optimisation, freeing you up to focus on other areas of your business.

Monitoring & Data-Driven Decision Making

Spending your advertising budget on Google Ads it’s all about generating a positive ROI. Ongoing monitoring and data analytics provide insights into campaign performance, helping businesses make informed decisions that improve results over time. For example, it’s important to know which specific keyword led to a sale, not just a click.

Keeping up with Changes

Google frequently updates its advertising platform with new features and algorithm changes. A professional Google Ads manager stays up to date with these updates and adapts your campaigns to ensure continued effectiveness.

Summary

Google Ads management turns ad spend from the “set-and-forget” approach to a targeted, data-driven investment.

Professional management ensures accounts are set up correctly, conversions are tracked and campaigns are optimised for maximum return on investment.

It covers strategy, ad creation, audience targeting and landing page optimisation, while continuously monitoring performance to reduce wasted ad spend.

In short, professional management is key to running agile, high-performing campaigns that consistently generate measurable results.

 

Want to learn more or need help with your Google Ads Account optimisation, feel free to reach out.