Most small to medium businesses are involved in online marketing to some degree these day. Some of the more common methods being Website Development, SEO,
Social Media Marketing, Email Marketing, Google AdWords and Facebook Advertising.
We often see business owners getting frustrated by not seeing the results or outcomes they're after. One of the most common reasons we find for these poor
outcomes is that there is no overall strategy in place.
There is no such thing as a one size fits all marketing formula however all businesses need to know their audience and create targeted communication to
that audience based on a well developed plan.
Based on the following steps:
Identify your target audience
Determine your strategy and goals
Select the right channels for your audience
Create campaigns and offers
Follow a marketing calendar
Set and work to budgets
Test and Measure (Audience and ROI)
Ongoing improvement and optimisation
Online marketing myths
Being a relatively new marketing discipline online marketing has a lot of myths associated with it. Below are a couple of the questions we often get asked
by our clients.
Is digital marketing expensive?
Technology has evolved, software and hosting have gotten cheaper. While it’s true the higher the budget the greater the outcome businesses nowadays don’t
need thousands of dollars to get started.
Are results instant?
Naturally there can be a buffer between when a marketing campaign begins and when you start seeing results. Running Google AdWords or Facebook lead ads
can show instant returns compared to SEO which will take a couple of months to show results and is more a long term and ongoing exercise.
Does more traffic to my website equal more money?
In theory yes. The long term goal of digital marketing though is to understand your customers demographic and to drive targeted quality traffic to your
site. Conversion rates are also highly depending on how well your product or campaing landing pages have been setup.
The answer is simply no. Email marketing has been statistically proven to be one of the digital marketing channels which provides the highest ROI.
Do I need to be on every social media platform?
Again it’s all about finding your target demographic in the crowd that is the internet. Social media channels which work for some brands might not work
as well for others.
To take full advantage of the internet you have to understand online strategies and techniques. To market your business well you need to engage with your
audience to achieve maximum return on investment.
If you have any questions or would like to know how Flux Creative can help you achieve your goals please feel free to contact us for a free introductory meeting.