Remarketing lets you show ads to people who've visited your website or used your mobile app. Once a visitor leaves your website (without buying anything)
they will see these ads while browsing the web, watching YouTube videos or reading news sites.
Remarketing in Google AdWords consists of static images, animated images, video, responsive ads, and text ads that are placed on the Google Display and
Google Search Network. What makes remarketing different from standard Display and Search advertising is the targeting. Remarketing consists of using
a special tracking code to place cookies on the browsers of people visiting your website, and then serving ads to those with that cookie, specifically,
on the Display and Search network.
AdWords Remarketing Options
Standard remarketing: Show ads to your past visitors as they browse Display Network websites and use Display Network apps.
Dynamic remarketing: Boost your results with dynamic remarketing, which takes remarketing to the next level with ads that
include products or services that people viewed on your website.
Remarketing for mobile apps: Show ads to people who have used your mobile app or mobile website as they use other mobile
apps or browse other mobile websites.
Remarketing lists for search ads: Show ads to your past visitors as they do follow-up searches for what they need on Google,
after leaving your website.
Video remarketing: Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse
Display Network videos, websites and apps.
Email-list remarketing: With Customer Match, upload a list of email addresses that your customers have given you. When those people are
signed in to Google Search, YouTube or Gmail, you can show them ads.
Selecting Your Audiences
The very first step to remarketing, like most things in paid search, is to analyze your data and develop a strategy. You’ll need to decide which visitors
to your site you’d like to target ads to. These groups, the ones you want to target separately and the ones you don’t want to target at all, are audiences.
There are an infinite number ways to target these audiences, including:
Based on the product page visited
Based on visiting a certain page of your checkout process
Even based on notvisiting a certain page
Number of pages
For example you can target people who visited the first page of your checkout process without hitting the thank-you page.
Basicall you can target any audience based on URLs. If have a thank you page after people submit their email address for signing up to get more information
or register to see a special deal, you could use the URL of that thank you page for a remarketing list.
Benefits of Remarketing
Whether you're looking to drive sales activity, increase registrations or promote awareness of your brand, remarketing can be a strategic component of
your advertising. It can drive return on investment (ROI) for all types of advertisers.
Access to people when they're most likely to buy: You have the option to reach people after they've interacted with your business. This
could be when they're searching for your product, visiting other websites and using other mobile apps. AdWords remarketing provides timely touch points
to drive your customers to your website and app when they're most engaged.
Lists tailored to your advertising goals: Customise your remarketing lists to achieve specific advertising goals. For example, you can
create a "Shopping basket abandoners" list to show ads to the people who added something to their shopping basket but didn't complete a transaction.
Large-scale reach: You can reach people on your remarketing lists across their devices as they browse over 2 million websites and
Efficient pricing: You can create high-performance remarketing campaigns with automated bid strategies like target CPA and ROAS. Real-time
bidding calculates the optimal bid for the person viewing your ad, helping you win the ad auction with the best possible price. There's no extra cost
to use Google's auction.
Easy ad creation: Produce multiple text, image and video ads for free with Ad gallery. With dynamic remarketing campaigns you can create
dynamic ads which pair your feed with Ad gallery layouts, scaling beautiful ads across your entire set of products or services.
Insights into your campaign: You’ll have reports of how your campaigns are performing, where your ads are showing, and what price you're
paying. Reach your customers when they're searching for you: Show ads to previous visitors who are actively looking for your business on Google Search.